Numotion’s retail division, SpinLife , is the market leader in online retail Durable Medical Equipment (DME) for the aging population as well as people living with disabilities. Serving approximately 80,000 customers annually, SpinLife provides a wide variety of DME categories including scooters, lifts, power and manual wheelchairs, and a growing number of exclusive products as well as other accessibility equipment. SpinLife manages a national network of service technicians to provide White Glove Delivery and In-Home Service, as well as distributes the largest national catalog in the DME space.

SpinLife is looking for a an Executive Director of Marketing to join their growing team. The ED of Marketing is responsible for the development, management, and execution of an overarching brand marketing strategy for SpinLife that creates a unified ecosystem of digital, mobile, creative, social, email, event, sponsorship, and traditional media in support of the brand and SpinLife growth strategies.

Key Responsibilities

• Drive all SpinLife marketing operations, from developing new goals to pinpointing strategies to meet those goals and tracking progress.
• Build the digital marketing roadmap to grow ecommerce, plan and execute all web, SEO/SEM database marketing, and display advertising campaigns. Leverage agency resources to drive plan & gain sound ROAS.
• Play the leading role in developing brand awareness and company reputation. Be the excellent storyteller and

bring our vision to results with product commercialization. Operate at a high strategic level and step in on the execution of items.

• Evaluate consumer research, brand information,n rends, and relevant data to recommend digital touch point and creative communication solutions that align SpinLife’s goals with customer needs.
• Develop and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings.
• Partner with cross-functional leaders in the development of an annual integrated marketing calendar and ensure aligned execution of those marketing initiatives.
• Drive the growth of storefront marketing to excite consumers, increase store traffic, and create strong brand following and awareness in market.
• Utilize Numotion Leadership Principles to perform their job with integrity, compliance, and values consistent with Numotion’s mission.

Adhere to employee or customer confidentiality and comply with Numotion’s policies and federal regulations. Always provide excellent customer service for all internal and external customers of the operations. Provide solutions for customer concerns and continually focus on customer service as our top priority.

Required Qualifications, Skills, & Experience:

• Bachelor’s degree in marketing, business administration or related degree.
• 7 – 10 years’ experience with demonstrated track record of accomplishments in digital marketing with SEO, market analysis, segmentation, and data analytics.
• 5+ years leadership experience.
• Strong knowledge of Google Analytics along with other relevant marketing platforms.
• Strong risk assessment, problem resolution, negotiation and influencing skills.
• Strong organizational, professional written and verbal communication skills

Preferred Competencies & Qaulifications:

• Knowledge of Healthcare/Durable Medical Equipment Industry.
• E-Commerce and Retail experience.
• Brand management & development.
• Event & Sponsorship.
• Product development

At Numotion, we offer competitive compensation packages, including medical, dental and vision insurance, short-term and long-term disability, a 401k, and life insurance. Numotion is an equal opportunity employer. We strive for a workplace that reflects the communities we serve and do not tolerate discrimination against our employees, customers, and partners regardless of ethnicity, disability, gender identity, sexual orientation, religion, age, citizenship, marital or veteran status. Numotion is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

#Remote

Required Skills

Required Experience

Required Skills:

Graduate of an accredited Radiation Therapy program.
ARRT certified
Licensed by the state of CT