• Create marketing campaign to generate sales leads

• Manage sales leads in CRM to guarantee follow up

• Maintain email lists for customers and employees

• Supervise implementation of customer incentive programs

• Evaluate programs for their effectiveness and propose changes as needed

• Track customer participation to measure engagement

• Collaborates with parent company marketing team to develop, implement, and maintain marketing communications strategy.

• Consult with executive team and internal communications

• Develops and implements strategy to generate and track lead generation for potential customers

• Works with team of marketing managers to determine proper allocation and expectations of special projects to ensure balanced and prioritized workload across team and maintains project list. 

• Coordinate corporate sales and marketing initiatives and work with suppliers and product marketing teams to drive sales of participating suppliers.

• Manage joint marketing funds effectively and report on usage 

• Work with supplier and product marketing managers to develop appropriate strategic plans, identify quantitative performance metrics and tactics to achieve objectives.

• Drive strategic relationships with key suppliers including funding, and issue resolution

• Develop overall marketing and communication plan in accordance with organization’s overall strategic plans and goals

• Place focus on digital marketing, including a comprehensive social media strategy and tactics

• Implement marketing and communication plan, assess overall 

• Build a high performing team

• Hire, train and manage the marketing team

• Guide and mentor through motivation, counseling, and performance management

• Ensure marketing team is aware of and supporting overall strategic objectives of the organization

Required Skills Required Experience

MINIMUM WORK EXPERIENCE REQUIREMENTS:

• 5+ years experience in marketing
• Preferred B2B marketing or sales experience
• Prior experience in the electrical industry is a plus

• Ability to perform patient care utilizing correct body mechanics.
• With consideration to age, employee utilizes the approved process to resolve biophysical, psychological, educational and environmental needs of patient/significant others when administering care.
• Competent to treat a variety of diagnoses for patients who may be infants, children, adults or older adults.
• CPR certification.
• Fire Safety Class certification.