Job Description
Publicis Media’s Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.
The Campaign Managers role is accountable for the successful implementation & execution of programmatic campaigns for Public Media clients that are supported by PM Precision’s Central Activation team.
The ideal candidate should be familiar with platforms such as The Trade Desk & Google DV360 (among others), and have experience in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities.
Responsibilities:
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's