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Campaign Manager, Performance Media

PMX

Campaign Manager, Performance Media

Atlanta, GA
Full Time
Paid
  • Responsibilities

    Job Description

    Publicis Media’s Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.

    The Campaign Managers role is accountable for the successful implementation & execution of programmatic campaigns for Public Media clients that are supported by PM Precision’s Central Activation team.

    The ideal candidate should be familiar with platforms such as The Trade Desk & Google DV360 (among others), and have experience in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities.

    Responsibilities:

    • Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
    • Conduct full analysis of campaign performance, optimizations, issues, etc.
    • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
    • Traffic all creatives into platform and set up campaigns prior to launch date
    • Maintain knowledge of media technology buying platforms and analytic tools
    • Navigate through variety of third-party systems to complete monthly billing documentation
    • Analyze campaign performance and make strategic investment and tactical media optimizations
    • Provide clients with programmatic media recommendations and optimization strategies that align with objectives
    • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
  • Qualifications

    Qualifications

    • Bachelor’s degree
    • 2-3 Years of experience (including Internships) in media industry
    • 1-2 Years of experience working in DSPs such as The Trade Desk, DV360, etc preferred OR
    • 1-2 Years of experience working in platform for real time bidded channels (search, social, e-commerce)
    • Proficient-to-Advanced Excel Expertise
    • Excellent written and verbal communication skills
    • Experience with ad tech platforms, manual bidding platforms, APIs, etc.
    • Excellent relationship building, diplomacy, and decision making skills with ability to think creatively
    • Proficiency with Microsoft office suite

    #LI-Hybrid

    Additional Information

    Publicis Media provides benefits and resources designed to support all of our employees. With comprehensive health and dental benefits, 401K match program, generous time off, and flexibility to work remotely we strive to support work life balance. We encourage participation in the over 13 Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, Parents, and more.

    Please let your Publicis Recruiter know if there are any particular adjustments we can consider to make the interview more accessible and comfortable.

    We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

    All your information will be kept confidential according to EEO guidelines.

    REQ # 23-7456