About Us SWTHZ Contrast Therapy is a fast-growing wellness brand bringing private sauna + cold plunge recovery suites to San Mateo. We help people reduce stress, recover faster, and feel better, without crowded gyms or traditional spa experiences. We’re launching soon and looking for a scrappy, results-driven PR & Influencer Marketing Manager to build local buzz, secure media coverage, and drive presale awareness.

What You’ll Own

This role is focused on one thing: generating awareness and demand before we open. Then continued brand awareness and lead generation.

PR & Media Outreach:

Write and distribute a “Coming Soon” press release

Build and manage a targeted local media list (TV, digital, print, community outlets)

Pitch and secure earned media coverage (features, interviews, segments)

Coordinate 1 week of active media pitching + follow-ups

Position SWTHZ within wellness, recovery, and lifestyle trends

Influencer Marketing (KEY PART):

Identify and recruit 20–30 local influencers (15K–75K followers)

Focus on:

Fitness (OTF, Pilates, runners)

Wellness / biohacking

Lifestyle creators in San Mateo / Peninsula

Negotiate partnerships (free memberships, preview access, etc.)

Coordinate:

Content deliverables (posts, reels, stories)

Timing aligned with presale + opening

Track engagement + performance

Awareness + Lead Generation Support:

Align PR + influencer efforts with presale campaign

Drive traffic to Founders List / landing page

Recommend creative angles that increase visibility and conversions

What We’re Looking For

We want a DOER, not just a strategist.

Must-Have:

Proven experience in local PR, media pitching, or public relations

Experience securing earned media placements

Strong network OR ability to build one quickly

Experience sourcing and managing influencers

Excellent communication + follow-up skills (this role is outreach-heavy)

Preferred:

Experience in fitness, wellness, or lifestyle brands

Familiarity with Bay Area / San Mateo media landscape

Startup or launch experience

Experience driving measurable results (leads, traffic, signups)

Perks

Be part of a fast-growing, supportive wellness brand

Free SWTHZ sessions (contrast therapy + red light therapy = unlimited recovery)

Competitive pay + performance-based bonuses tied to team success

Flexible schedule

Training, development, and branded gear provided

Flexible work from home options available.