INDUSTRY: Chemicals

LOCATION: Southlake, Texas

CONTEXT: Our client, a chemical manufacturer for the Energy and Agriculture industries, is seeking a Director of Marketing. This individual will collaborate with the Executive and Leadership team to support and manage the company’s communications, branding, and marketing. The ideal candidate will focus on developing and implementing all marketing strategies identified for the growth of the company.

ESSENTIAL FUNCTIONS

• Overall responsibility for brand management and corporate identity.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Oversee communications, marketing for company advertisement, and personnel recruitment.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Work closely with design agencies and assisting with new product launches.
• Maintain company website, social media sites, and CRM system.
• Create and edit sales and marketing materials, which include articles, presentations, white papers, and brochures.
• Serve as a liaison between the company and vendors, suppliers, technology support, and various marketing services.
• Prepare and distribute press releases, company newsletter, and event announcements.

QUALIFICATIONS

• Bachelor’s Degree (Marketing, Business, Human Resources, Communications).  MBA is highly desired.
• Superior communication and presentation skills.
• Strong understanding of metrics and analysis.
• Knowledge of social media platforms and engagement strategies.
• Marketing, Sales, and Communication experience are required.
• Working knowledge of Microsoft applications, including Word, Excel, and PowerPoint.
• Experience in marketing using social media (Facebook, Twitter, LinkedIn, and Instagram).