- Develop and execute the creative strategy for marketing campaigns and member communications; manage the creative strategy and work, ensuring brand and message consistency across multiple platforms
- Lead and direct the design and production of visual, audio and media used for marketing, advertising, broadcast and web
- Knowledge and continual study of interactive industry User Experience, Usability, and Conversion trends
- Strong command of visual and communication design principles
- Conceptual thinker who is strategically-centered
- History of building and growing brands across traditional and new media
- Creative mindset able to contribute ideas and articulate concepts for content generation, brand development and new business growth
- Work closely with Content Marketing Specialist for consistent and engaging messaging
- Recommend appropriate creative resources and manage external vendors
- Ensures that campaign milestones/goals are met and adhere to approved budgets
- Establish and implement design and format standards and processes to produce consistent and high quality results resulting in acquisitions
- Identify unique market trends and insights to inform member-centric approach to product marketing
- Monitor creative testing and optimize to top performing units; must be able to analyze data to achieve KPIs
- Proactively report all big successes, inconsistencies, under-performance or any other creative-related metrics on a monthly basis
- Demonstrate a passion and curiosity for digital media and actively seeks opportunities to expand understanding of creative landscape
- Artwork proofing (must be comfortable with graphics, art files and basic HTML)
- Assist marketing team with day-to-day tasks and coordinating projects; other duties as assigned
Knowledge, Skills and Abilities
- Proficient in Microsoft Office Microsoft Word, Excel and PowerPoint
- Proficient in WordPress, Constant Contact, Google Analytics, Office Dynamics
- Proficient in Adobe Creative Suite - InDesign, Illustrator, Dreamweaver and Photoshop
- Active and open-minded learner
- Be highly motivated, an over achiever and team player
- Operate with the highest level of integrity
- Be an "Out of the Box" thinker who is both creative and innovative, with the ability to think strategically while maintaining focused results and execution
- Have a propensity to succeed both personally and professionally, focused on achieving results and exceeding goals and objectives
- Have a positive "can do" attitude and a true passion for what you do
Qualifications:
- Bachelor's degree in marketing, advertising, design or communications
- Minimum of 5 years of experience in marketing or advertising
- Minimum of 5 years of experience in developing copy and content
- Minimum of 2 years of experience in creative development
- 7 years of experience in design, preferred
- Proven work experience utilizing the aforementioned software and digital platforms as a marketing, advertising, design, communications manager or other senior associate creative role
- Demonstrable experience developing and executing successful creative strategy resulting in consistency and increased brand awareness