overview
Required skills and experience:
*World-class writing skills across different mediums, from ad and web
copy, to one-pagers and whitepapers.
*Demonstrated experience developing high-impact sales messaging and
slideware.
*Healthcare domain expertise, or a strong desire to learn the ins and outs
of the industry.
*Basic familiarity with technical concepts (e.g. RPA), or a strong desire to l
learn.
*Proven ability to drive cross-functional collaboration with sales and
marketing stakeholders.
What you need to know:
*Refine and evolve product positioning and messaging for intelligent
automation in the patient access and population health space.
*Define and own our sales collateral bill-of-materials, including decks,
demos, and one-pagers.
*Lead the development of custom decks and demos to support large
enterprise opportunities.
*Partner with content marketing and demand gen leadership to define and
execute pipeline generation programs.
*Develop thought leadership pieces (whitepapers, webinars) to grow
market credibility and support pipeline generation.
*Perform competitive analysis and develop positioning against alternative
offerings.
Additional job details:
The ideal candidate for this role is a marketer who can wear many hats, with proven ability to learn quickly and adapt. We’re looking for somebody who can not only be a rockstar but who can bring the whole band together, driving cross-functional execution across marketing and sales.