overview
Required skills and experience:
*BA in English, Journalism, Communications or Advertising
*2-5 years of content marketing or copywriting
*Excellent writing, editing, and proofreading skills with a diligent eye for
brand voice, accurate detail, language, flow, and grammar
*Comfortable working independently within tight, and often changing,
timelines while managing competing priorities.
*Strong research, listening and creative thinking skills.
*Ability to think conceptually, and translate to
*Proven ability to demonstrate brand voice
*Excellent portfolio of work
*Proficient in Microsoft Office
*Occasional travel required.
What you need to know:
*Collaborate with channel marketing, product management and other
internal departments to identify needs, requirements and goals for creating
relevant and impactful copy and messaging
*Work with brand and channel teams in accordance with strategy, customer
guidelines and decision maker behaviors to develop innovative and
effective written communications
*Support a market-driven and industry-leading brand strategy
*Self-manage project priorities, timelines and resources to ensure projects
are delivered on time and within budget.
*Edit and proof work to ensure high editorial standards are met across all
content outputs
*This person is charged with developing copy and messaging in alignment
with brand standards and goals with an SEO-centered approach for a
variety of media and applications:
-Communication guides
-Naming/Trademarks
-FAQs
-Claim Development
-Product marketing copy (product detail pages/packaging)
-Marketing campaign and digital content messaging
Are you passionate about developing creative communications? Do you want to use your relationship-building, marketing and copy writing skills every day? Would you like to work with a highly collaborative team in a dynamic, fast-paced environment?
As a member of the brand team, the Content Marketing Copywriter is a liaison between the product, channel and brand teams. You will work closely with stakeholder teams to understand their needs for messaging that drives awareness, preference and sales for products in our flagship brand. Collaborating with internal and external teams, you will:
-Cultivate a deep understanding of our products, innovations, customers,
and target decision makers
-Develop compelling copy to drive engagement with different consumer and
professional decision makers through various content types
-Be the voice of the brand that reflects our positioning, value proposition
and persona
-Build marketing communications that meet customer requirements and
brand guidelines, optimize opportunities and advocate for our brand
-You are creative, highly organized and able to work efficiently on multiple
projects to meet tight deadlines. You enjoy building relationships and
collaborating with external partners and colleagues throughout the
company.
-You value input from a variety of sources, anticipate problems and accept feedback well.
-You are comfortable driving disparate opinions to consensus. Flexible and
can prioritize and reprioritize competing projects, you thrive on translating
complexity into the straightforward copy.