The Specialist, Digital Advertising is responsible for the day-to-day analysis and execution of digital marketing campaigns across our organization in hospitals and related physician practices. Plays a critical role in the placement and management of paid media digital campaigns pertaining to tagging, tracking, audience verification, data capture strategy, and overall media technology, to ensure the timely launch and proper execution of digital advertising campaigns. Knowledge and demonstrated experience of the digital media landscape, possess excellent communication skills, and has the ability to ideate and collaborate across teams. Work closely with internal teams including creative, project management, CRM and campaign strategy.

 ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

Own all aspects of planning, tracking, scheduling and delivery of campaigns

Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns

Distribute tags, trackers, and creative assets to all relevant placement platforms

Embed additional survey, audience measurement, verification, and other tracking components for external vendors and internal needs

Support daily QA and timely troubleshooting of all placements, tagging, and pixels for on-site tracking implementations to ensure proper tracking

Testing campaign setups for quality assurance and completing documentation following launches to ensure a closed-loop

Educate and communicate to internal/external teams on campaign element identification, implementation and best practice for campaign success

Analyzing and interpreting campaign results to provide insights and suggesting improvements to enhance future results, and documentation of best practices

Regular and reliable attendance.

Perform other duties as assigned.