JOB DESCRIPTION

The Audience & DMP Manager will drive the evolution of audience management and targeting to feed into the experience optimization plan. This candidate will support the aggregation of first and third-party audience data from cross-channel marketing efforts and manage the Data Management Platform (DMP) to support the execution of paid marketing campaigns and onsite targeted experiences. You will champion the use of the DMP within the global marketing organization in order to drive adoption of the DMP and other platforms to advance the targeting sophistication of digital campaigns, help manage the intersection of robust 1st party data with newly available 3rd party data, and partner with the paid media team to enhance cross channel targeting.

The focus of this role is to bring practices in digital audience management and build a best in process for onboarding and managing data for cross-channel segmentation and targeting.

Responsibilities include, but are not limited to

Champion audience targeting practices and audience-first thinking within Marketing, providing a consultative approach to Digital Optimization and Marketing Managers responsible for brand building, engagement and lead gen campaigns.

Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up measurement.

Collaborate with Marketing and data science to build a cohesive and unified view of audience data.

Collaborate with media partners to configure, test, and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation.

Analyze internal, external or integrated audience data and information to identify insights that support business decision and initiatives, from planning phases through activation.

Develop advanced customer segmentation strategies and use segmentation to build audiences in partnership with Optimization team, target and find those customers (and similar customers using lookalike modeling) across marketing channels.

Influence internal teams and take a leadership role to ensure that key audience segmentations are used appropriately and regularly.

Be the subject matter expert in audience data management and insights - build a learning agenda to evangelize audience management best practices and educate marketers.

Understand the latest industry trends and use cases surrounding the use of the DMP and be a champion of best practices in the industry.

Regularly collaborate with vendors and internal legal teams to ensure compliance associated with data-sharing, data-ingestion data-transfer processes.

Lead first, second, and third-party data collection planning and requirements and work with internal resources and vendors to obtain and activate necessary data sources.

Develop reporting capabilities using the DMP to assess audience overlap, trends in size/composition, advertising effectiveness, etc.

Participate in DMP roadmap development including requesting new features and capability enhancements and track to completion and activation, keeping Optimization team members and stakeholders aware of product updates.

Required Qualifications

8+ years of experience in one or a combination of the following marketing, digital marketing, digital platforms, or media.

3-5 years of professional related experience in CRM and/or digital media.

Seasoned experience with Data Management Platforms, including experience working in a DMP interface (preferably Salesforce KRUX DMP) to create attributes, segments, push audiences live and prepare audience analysis

Experience in Digital analytics (AB/Multivariate testing, site media measurement).

Digital marketing experience in programmatic advertising, online advertising campaigns, CRM onboarding.

Solid understanding of technology integrations and databases to be able to pull in new data sources into the DMP and troubleshoot when needed.

Experience designing and executing digital campaigns across channels (e.g. traditional display, mobile).

Exceptional strategic knowledge of the digital Martech ecosystem, platforms capabilities.

Strong familiarity with advertising ecosystem (Ad servers, Demand Side Platforms, ad exchanges bidding algorithms).

Familiarity with CRM onboarding partners (LiveRamp, etc.).

Familiarity with GDPR compliance laws across data-collection

Ability to understand business problems, draw conclusions from data and recommend actions on how best to solve these problems.

Ability to work in a , multiple project environment on an independent basis and with minimal supervision.

A team player who is able to work collaboratively within the group and across business units/functions.

Excellent organizational, communication and interpersonal skills.

/BA degree or higher.

AFFIRMATIVE ACTION & EQUAL OPPORTUNITY EMPLOYER

BENEFITS

Full

QUESTIONS FROM THE EMPLOYER

Do you have experience Management Platforms, including experience working in a DMP interface (preferably Salesforce KRUX DMP) to create attributes, segments, push audiences live and prepare audience analysis Experience in Digital

8+ years of experience in one or a combination of the following marketing, digital marketing, digital platforms, or media

3-5 years of professional related experience in CRM and/or digital media.

Can you confirm that you have disclosed to your candidate that you are working with Recruiter.com on the position to avoid any confusion with candidates and (required)