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Product Marketing Manager IOT Wireless

Pace Consulting Group

Product Marketing Manager IOT Wireless

Berkeley, CA
Full Time
Paid
  • Responsibilities

    What you will be doing:
    The ideal candidate is technical and has solid experience in Wi-Fi, BT/BLE, embedded controllers (MCU/MPU),
    and it’s a strong plus if bringing experience in cellular IoT.

    Responsibilities

    • You will have a central role in Alif Semiconductor’s wireless product/roadmap definition, build a partner ecosystem for wireless-related services, and enable commercial business success.
    • A successful candidate will continuously gather valuable intelligence on customers, competitors, and markets we serve that use Wi-Fi, BT/BLE, Cat-M, and NB-IoT wireless technologies in the embedded controller space.
    • Lead wireless product planning activities including generation of Marketing Requirement Documents that include product definition, market/technology trends, market sizing (TAM, SAM, SOM),competitive analysis, benchmark messaging, product positioning, product infrastructure, and pricing.
    • A successful candidate will form strong link between systems engineering, design teams, sales team, fellow marketers, and our customers.
    • Create business plans in that justify investment in new wireless products/markets, creating strong internal advocacy in the process.
    • Create technical marketing and sales training content and deliver to sales and support teams.
    Experience you will need:
    • 10+ years of experience in Product Management/Marketing with at least 3 years of experience in IoT wireless connectivity solutions using embedded controllers (MCU/MPU)
    • Technical background in Wi-Fi, BT/BLE, and MCU/MPU is required.
    • A plus will be experience with any of:

    o LoRa
    o LTE cellular systems specifically for Cat-M and NB-IoT
    o Artificial Intelligence/Machine Learning
    o Low-power techniques for embedded systems
    o Security

    • A collaborative, team player with the ability to develop strong and effective working relationships across the company
    • Excellent customer facing, presentation, and communication skills
    • Thrives in a fast-paced highly productive and collaborative environment
    • Good organizational skills and commitment to fast follow through
    • Demonstrates a willingness to continuously learn and improve
    • MSEE or MBA preferred