Paid Advertising Specialist

1

10Federal Partners Inc

Paid Advertising Specialist

Raleigh, NC
Full Time
Paid
  • Responsibilities

    About Us

    10 Federal Storage is a forward-thinking, rapidly growing self-storage company managing more than 120 facilities with aggressive plans to expand within the next 14 months. We are a tech-forward organization that’s transforming an entire industry through cutting edge solutions and data-driven insights. We're building a lean, high-performing marketing team that leverages automation, AI, and strategic thinking to support our growth while maintaining our brand excellence and customer experience.

    Position Overview

    We are seeking a Paid Advertising Specialist to take ownership of our paid advertising across our growing portfolio of facilities nationwide, build automated reporting systems that harness the power of data analytics, and continuously optimize campaigns for maximum ROAS. This individual contributor role reports directly to the VP of Marketing and offers significant opportunity for the right professional to make a real impact as we scale our operations and continue to disrupt the storage market.

    As a rapidly growing company expanding into new markets, this position requires a technically proficient Paid Advertising Specialist who thrives in a fast-paced environment where delivering results is paramount. This role requires exceptional technical execution ability, advanced data analysis skills, and hands-on expertise across multiple advertising platforms including Google Ads, programmatic DSPs, geo-fencing, OTT/CTV, and Microsoft Ads with the primary goal to increase facility rentals while keeping overall advertising costs down through strategic, data-driven campaign management across all platforms.

    What You'll Own

    Digital Advertising Campaign Management

    Google Ads & Search Marketing

    • Own end-to-end Google Ads strategy with emphasis on Search Ads performance: manage Search, Display, Performance Max, and Retargeting campaigns
    • Build scalable campaign structures optimized for hyperlocal targeting (3-5 mile radius per facility) with advanced bid strategies and budget allocation formulas
    • Develop keyword strategies specific to self-storage and Ideal Customer Profiles: high-intent search terms and negative keyword management
    • Execute Microsoft Ads (Bing) campaigns and coordinate paid search strategy with SEO Manager to maximize overall search visibility
    • Manage Sparefoot and other internet listing services (ILS) to maximize visibility and conversions while optimizing cost-per-rental
    • Optimize facility listings, pricing strategies, and promotional offers across all ILS platforms to drive qualified leads
    • Monitor ILS performance metrics and adjust strategies to improve conversion rates and reduce customer acquisition costs
    • Execute programmatic display campaigns through DSPs (The Trade Desk, DV360, Amazon DSP) with audience targeting and real-time optimization
    • Deploy geo-fencing campaigns targeting competitor locations, apartment complexes, and high-intent areas
    • Launch and optimize OTT/CTV advertising campaigns on platforms like Hulu, Roku, and Amazon Fire TV
    • Manage Meta (Facebook/Instagram) advertising with advanced targeting and retargeting strategies
    • Utilize Ideal Customer Profile (ICP) data to identify the most efficient, cost-conscious platforms and continuously improve ROAS
    • Develop “High/High” Advertising spend strategies for underperforming facilities.
    • Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metrics
    • Own, in conjunction with VP of Marketing, KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV)
    • Build and maintain (in conjunction with our Technology team) our automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channels
    • Conduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysis
    • Implement advanced conversion tracking and multi-touch attribution modeling across all platforms
    • Use Microsoft Excel/Sheets for complex data analysis including pivot tables, VLOOKUP, and financial modeling

    Internet Listing Services (ILS) Management

    • Manage Sparefoot and other internet listing services (ILS) to maximize visibility and conversions while optimizing cost-per-rental
    • Optimize facility listings, pricing strategies, and promotional offers across all ILS platforms to drive qualified leads
    • Monitor ILS performance metrics and adjust strategies to improve conversion rates and reduce customer acquisition costs

    Advanced Advertising Platforms

    • Execute programmatic display campaigns through DSPs (The Trade Desk, DV360, Amazon DSP) with audience targeting and real-time optimization
    • Deploy geo-fencing campaigns targeting competitor locations, apartment complexes, and high-intent areas
    • Launch and optimize OTT/CTV advertising campaigns on platforms like Hulu, Roku, and Amazon Fire TV
    • Manage Meta (Facebook/Instagram) advertising with advanced targeting and retargeting strategies
    • Utilize Ideal Customer Profile (ICP) data to identify the most efficient, cost-conscious platforms and continuously improve ROAS

    Data Analysis & Performance Optimization

    • Develop “High/High” Advertising spend strategies for underperforming facilities.
    • Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metrics
    • Own, in conjunction with VP of Marketing, KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV)
    • Build and maintain (in conjunction with our Technology team) our automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channels
    • Conduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysis
    • Implement advanced conversion tracking and multi-touch attribution modeling across all platforms
    • Use Microsoft Excel/Sheets for complex data analysis including pivot tables, VLOOKUP, and financial modeling
    • Identify cost-saving opportunities and efficiency improvements that reduce overall advertising spend while maintaining or increasing rental volume

    Strategic Planning & Cross-Functional Collaboration (25%)

    • Apply ICP insights to identify cost-effective advertising platforms and strategies that maximize rental conversions
    • Continuously test new advertising platforms, creative formats, and targeting strategies to improve performance and reduce costs
    • Work closely with SEO Manager, Marketing Content & Brand Specialist, and operations teams to ensure coordinated marketing efforts
    • Present performance insights and strategic recommendations to VP of Marketing
    • Develop playbooks and SOPs for rapid-launch advertising (ready within 48 hours)
    • Monitor competitive landscape and industry trends to stay ahead of market changes and identify new opportunities
    • Work with the Technology team to ensure Marketing Data is properly reflected in 10 Federal internal reporting

    ** Key Responsibilities**

    Google Ads & Search Marketing

    • Google, Microsoft, and Meta Ad Campaign building & daily management, with key focus on bottom of funnel advertising
    • Benchmark and track campaign success
    • Monthly reporting on Advertising efficiency
    • Create scalable process for Google Ad management that outperforms benchmarks
    • Identify and manage targeted and retargeting ads
    • Utilize ICP to target advertising across any necessary platform.

    Sparefoot & Internet Listing Services (ILS) Management

    • Daily management of Sparefoot and other internet listing services (ILS) to maximize visibility and conversion while optimizing cost per rental
    • Optimize facility listings, pricing strategies, and promotional offers across all ILS platforms to drive qualified leads
    • Monitor ILS performance metrics and adjust strategies to improve conversion rates and reduce customer acquisition costs.

    Cross-Platform Digital Advertising

    • Optimize use of Ideal Customer Profiles to create cross-channel advertising campaigns to hyper-target ICPs
    • Optimize use of Ideal Customer Profiles to execute programmatic display campaigns through DSPs (The Trade Desk, DV360, Amazon DSP)
    • Deploy and manage geo-fencing campaigns targeting high intent locations
    • Launch and Optimize targeted OTT/CTV advertising campaigns on high-intent platforms
    • Manage Meta advertising in coordination with the Content & Brand Strategist
    • Utilize Ideal Customer Profile data to identify the most efficient, cost conscious platforms and continuously improve ROAS

    Data Analysis & Performance Optimization

    • Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metrics
    • Own KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV)
    • Work with VP of Marketing and Technology team to build and maintain automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channels
    • Conduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysis
    • Implement advanced conversion tracking and multi-touch attribution modeling across all platforms
    • Use Microsoft Excel/Sheets for complex data analysis including pivot tables, VLOOKUP, and financial modeling
    • Identify cost-saving opportunities and efficiency improvements that reduce overall advertising spend while maintaining or increasing rental volume

    Process & Automation

    • Build systems that automate repetitive tasks using AI tools (ChatGPT Pro or similar), scheduling platforms, and templates
    • Document processes and create SOPs for relevant scopes of work
    • Continuously identify opportunities to work smarter, not harder Improve Efficiencies through strategic automation and systematization

    Collaboration & Growth

    • Manage High/High strategy for paid advertising, partnering with SEO manager and operations
    • Partner with SEO Manager and Content & Brand Specialist to ensure advertising is properly targeted, on brand, and properly messaged
    • Operate as SEO back up on as-needed basis
    • Work with VP of Marketing and SEO Manager on strategic initiatives and digital marketing planning
    • Participate in cross-functional meetings with operations and technology teams
    • Own your professional development through structured learning and expanding responsibilities

    ** Required Qualifications**

    • 4-6 years of hands-on paid advertising experience with proven results at scale
    • Google Ads expertise: 3+ years managing Search, Display, and Performance Max campaigns with strong emphasis on Search Ads optimization
    • Internet Listing Services (ILS) experience: Hands-on experience managing Sparefoot or demonstrate ability to learn
    • Programmatic DSP experience: Hands-on experience with The Trade Desk, DV360, or Amazon DSP
    • Geo-fencing expertise: Proven experience deploying location-based advertising campaigns
    • **Microsoft Ads & Clarity: **Experience with Bing advertising and user behavior analysis
    • Meta Ads Manager proficiency with advanced audience targeting and retargeting
    • Working knowledge of SEO principles to coordinate with organic search strategies and work cross-functionally as needed
    • Budget management experience: Proven track record managing substantial monthly advertising budgets with documented ROAS improvements
    • Multi-location campaign management: 30+ locations minimum, preferably 60-100+ locations
    • Advanced data analysis skills: Ability to aggregate data from multiple sources (paid ads, SEO, GA4, rental systems) and maintain accurate KPI tracking
    • Microsoft Office proficiency, especially Excel:
    • Google Analytics 4 and Google Tag Manager: advanced proficiency in event tracking, audience building, and conversion measurement
    • Dashboard creation: Power BI, Looker Studio, or similar data visualization platforms
    • Conversion tracking & attribution: multi-touch attribution modeling, pixel deployment, and cross-platform measurement
    • Ideal Customer Profile (ICP) application: ability to translate customer insights into targeted advertising strategies
    • Stong organizational skills : Natural ability to create order from chaos, track projects and progress, and keep teams informed
    • Systems thinking : Natural inclination to build processes, templates, and automation rather than recreating work
    • Self-directed learner : Comfortable learning new tools, concepts, and skills independently with guidance
    • Technical aptitude : Quick to adopt new software, AI tools, and marketing platforms (including SharePoint/Microsoft 365)
    • Communication skills : Able to translate marketing strategy into clear updates for non-marketing teams
    • Organizational skills : Ability to manage multiple projects, deadlines, and priorities simultaneously
    • Collaborative mindset : Works well with cross-functional teams and takes feedback constructively
    • Exceptional technical execution ability - THIS IS THE MOST IMPORTANT SKILL
    • Cost-conscious mindset: focused on ROI and efficiency, not just spending
    • Results-driven with continuous improvement mentality for ROAS optimization
    • Strong project management: ability to manage multiple campaigns, platforms, and deadlines simultaneously
    • Analytical problem-solver: diagnoses issues quickly and implements data-driven solutions
    • Excellent communication: able to translate technical data into actionable insights for leadership
    • Self-starter with strategic vision: identifies opportunities and executes independently
    • Collaborative team player: works effectively with SEO, content, and operations team

    Preferred Qualifications

    • 4-6 years of experience in marketing, communications, or related field (familiarity with Self Storage industry is a plus!)
    • Experience with SharePoint, Microsoft 365, or similar file management systems
    • Basic understanding of technical SEO and social media platforms
    • Experience coordinating cross-functional projects
    • Interest in SEO, digital marketing, or data-driven marketing approaches
    • Experience using AI tools (ChatGPT, etc.) to accelerate work output
    • Passion for creating systems and scaling processes efficiently

    Growth & Development Opportunities

    This role is designed to grow with you and the company. Over the next 12-24 months, you'll have the opportunity to optimize processes for scalability, influence advertising decisions and marketing strategy, and create resources that both educate and inform decisions.

    What Success Looks Like

    In your first 30 days:

    • Managing all Sparefoot and PPC advertising independently
    • Establish benchmarks
    • Research storage industry competitors to understand competitive advantages and differentiators of 10 Federal as it pertains to content
    • Establish SOPs and workflows for Paid Advertising
    • Document all advertising processes for automation efficiency
    • Establish marketing reporting

    In your first 90 days

    • Advertising campaigns have a reliable marketing dashboard blended with operations data that identifies CAC, ROAS with LTV
    • All updated SOPs and workflows are recorded and documented for training purposes
    • Work with VP of Marketing on processes, workflows, and 90 day “Big Rocks”

    In your first year:

    • You will have created shareable GPTs specific to advertising management and process improvements
    • You own paid advertising across portfolio
    • Advertising mix drives measurable lead volume at optimized ROAS
    • You're a trusted partner to SEO and Content team members on content strategy
    • Marketing operations run smoothly with clear documentation and communication
    • Your systems and templates have enabled scalable advertising opportunities across all facilities.
    • Other departments view you as a reliable marketing liaison
    • You're ready for expanded strategic responsibilities

    Tools You'll Use

    • Sparefoot and other Internet Listing Services (ILS)
    • Store Edge (facility management system for rental data)
    • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
    • Project management and communication tools
    • Google Ads (Search, Display, Performance Max)
    • Microsoft Ads (Bing)
    • Meta Ads Manager (Facebook/Instagram)
    • Programmatic DSPs: The Trade Desk, Google DV360, Amazon DSP
    • Geo-fencing platforms (GetGeofencing, GroundTruth, PlaceIQ)
    • OTT/CTV platforms
    • Third-party data platforms for audience targeting
    • Google Analytics 4, Search Console, & Google Tag Manager
    • Microsoft Clarity (user behavior analysis)
    • Power BI / Unified Data Platform (reporting dashboards)
    • SEMrush (competitive intelligence and keyword research)
    • Microsoft Excel/Google Sheets (advanced analysis)
    • A.I. (Chat GPT or other)
    • Geofencing & CTV/OTT Software
    • PowerBI / Looker Studio

    Why This Role Is Unique

    • Growing Autonomy from day one: You'll transition into owning the paid advertising with trust and support.
    • AI-first approach: We teach you to leverage A.I. and automation to multiply your impact
    • Direct leadership access: You report directly to the VP of Marketing with high visibility
    • Rapid growth environment: Aspirational 67% company growth in 14 months means your work matters immediately
    • Systems builder: We value efficiency and smart work—you'll build things that scale
    • Career acceleration: Promote from within culture with clear company growth trajectory
    • Ownership: Strategy is led by VP of Marketing but this is not a “do this” position. You will influence decisions and help shape how/where our brand shows up in the world
    • Cross-functional impact: Your work touches every department, giving you broad business exposure

    Qualifications

    • 3-4 years of PPC advertising
    • 3-4 years of 25+ location campaign management
    • 3-4 years of digital marketing experience
    • 1-3 years of Sparefoot experience a plus
    • 3-4 years of data analysis
    • 2-3 years of rental-related industry experience. Storage experience a plus
    • Experience with Microsoft Office Suite
    • Proficient with data transformation and building dashboards
    • Collaborative and supportive team environment.
    • Opportunities for professional growth and career development.
    • Comprehensive benefits package, including health insurance, paid time off, and more.
    • Opportunity to work for a growing company still in the early growth stages.

    Working Conditions

    The Paid Advertising Specialist will be located full-time in the Raleigh, NC headquarters.

    About Our Marketing Team

    You'll join a lean, high-performing team of 6-7 marketing professionals:

    • VP of Marketing - Your direct manager
    • SEO Manager - Your SEO mentor and collaborator
    • Content & Brand Specialist S (starting Q2 2026) - Partner on content for paid campaigns
    • SEO Coordinators - Support team for execution

    Why Join 10 Federal Storage?

    • Collaborative and supportive team environment.
    • Opportunities for professional growth and career development.
    • Comprehensive benefits package, including health insurance, paid time off, and more. Opportunity to work for a growing company still in the early growth stages

    How to Apply

    Step 1: Please submit your resume and a brief cover letter that outlines your strengths pertaining to the job description and area(s) you will need to develop to meet the job description. Applications will be reviewed on a rolling basis until the position is filled.

    Step 2: Qualified applicants will receive a short written assessment to quantify their skills

    Step 3: Video interview

    Step 4: In person interview