Paid Media Digital Marketing Specialist Internship (Remote or Hybrid)
At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to work.
As an intern, you will join over 5,000 talented individuals who are leaders, critical thinkers, accountable, curious, flexible and results-minded all driving toward the same goal - to delight customers and drive sales through multiple channels. Our 12-week, summer Internship program gives you the freedom and flexibility to work in a location that is most comfortable and productive for you.
In addition, you will join a diverse group of individuals from a variety of colleges, universities and areas of study. Some highlights of our internship program include:
Twelve-week program: May 22 - August 11
Paid Internship: $18/hr
Hybrid and Remote options
Computer equipment shipped directly to you
Summer Hours: Work ends on Fridays at 1pm
Team building and networking activities
Group projects and career-building workshops
Leadership and cross-functional learning opportunities
Assigned mentor focused on your growth and development
Senior leader speaker series
Lands' End merchandise 50% discount
Our internship program is designed with future leaders in mind and serves as a pipeline for top talent. As an intern, you will work directly with the Digital Marketing teams for Lands' End. You will have hands-on experience coordinating campaign tasks, campaign reporting and project management. In addition, you will gain exposure and build relationships with internal Lands' End and external agency teams. As an intern, you will work alongside your team on a variety of projects spanning across digital media. Your experience as an intern at Lands' End is both educational and fun, while keeping you connected with your mentor, manager and fellow interns. You will gain exposure to company leaders through roundtables, your final project showcase, and other company functions. Seeking someone who is interested in continuously learning about digital marketing channels, ad platforms and marketing technology in a field that is constantly changing.
SUCCESSFUL CANDIDATES HAVE THE FOLLOWING CHARACTERISTICS
Willing and eager to learn
Detail-oriented and accurate
Reliable and hardworking
Positive attitude
Written and verbal communication skills
RESPONSIBILITIES
Learn the basic foundation of paid media marketing channels: Affiliate, Paid Search, Paid Search, Programmatic Display, and Connected TV (CTV)
Reviewing, analyzing, and writing reports on campaign performance
Conduct competitive intelligence research
Help support audit and research projects
Attend meetings with agencies, vendors and internal partners
Assist with creative requests for paid media assets
Assist in the receiving and processing of invoices across channels
Participate in summer project with fellow interns that will be presented to leadership
QUALIFICATIONS
Progress towards a Bachelor's degree in Digital Marketing, Business Analytics, Business or related field preferred
Proficient in Microsoft Office applications including Word, PowerPoint, and Excel (pivot tables, vlookups, etc)
Strong writing skills, highly organized, detail-focused, and critical thinking
Ability to multi-task, work with a team, deadline driven, desire to work in a fast-paced environment while handling multiple projects
FOLLOWING SKILLS & EXPERIENCE ARE A PLUS
Hands on experience with Paid Search, Digital Marketing, B2C Social Media, ideally outside of the classroom (e.g. personal projects, internships, and co-ops)
Basic knowledge of digital media measurement and multi-channel attribution
Google Ads
Facebook Ads Manager
Google Analytics
Adobe Analytics
SQL
Tableau
Python programming
Lands' End is a leading multi-channel international retailer of casual clothing, accessories, footwear and home products. Lands' End is legendary for high- quality products at an exceptional value, plus a commitment to world-class customer service.