Job Description

Trove Brands is seeking a detail-oriented and results-driven Paid Media Specialist to join our marketing team and support the continued growth of the Owala brand across key retail partners, including Target and Walmart.

This full-time, onsite, position will play a vital role in optimizing Owala’s retail product pages, listings, and advertising campaigns within retailer media platforms. The Retail Media Specialist will ensure that Owala’s brand presence across retailer websites is accurate, engaging, and strategically optimized for conversion.

How You’ll Make an Impact

Every role at Trove Brands is critical to our successful functioning as a whole. Your specific responsibilities as part of our team will include:

• Managing and optimizing retail media campaigns across retailer platforms such as Target Partners Access (TPA) and Walmart Connect.
• Overseeing campaign setup, audience targeting, budget allocation, performance monitoring, and continuous optimization.
• Optimizing product pages and listings to ensure accuracy, brand consistency, and compelling content that drives conversion.
• Partnering with design, content, and brand teams to improve product imagery, copy, and merchandising strategy.
• Collaborating closely with sales and brand teams to align retail media initiatives with broader business and marketing goals.
• Analyzing campaign and product page performance data to provide actionable insights and recommendations.
• Conducting A/B tests and applying best practices for creative assets, ad placements, and product page elements.
• Staying current on retailer media platforms, industry trends, and e-commerce best practices.
• Preparing regular reports summarizing campaign results, key learnings, and opportunities for growth.

Qualifications

What You’ll Bring to the Team

We seek team members who contribute their expertise in a collaborative, fast-paced environment. For this role, we’re looking for someone with:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3–5 years of experience in retail media, e-commerce marketing, or digital merchandising.
• Proven experience managing retail media campaigns on TPA, Walmart Connect, or comparable retail platforms.
• Strong understanding of product page optimization, retail SEO, and conversion-focused merchandising strategies.
• Analytical skills with proficiency in Excel, Google Analytics, and retailer reporting dashboards.
• Strong collaboration and communication skills for working effectively across marketing, sales, and creative teams.
• Excellent organizational skills and the ability to manage multiple projects and campaigns simultaneously.
• A proactive, test-and-learn mindset with a focus on continuous improvement.

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.