Paid Media Strategist

S

SPINUTECH LLC

Paid Media Strategist

Tampa, FL
Full Time
Paid
  • Responsibilities

    Spinutech is an award-winning digital agency with over two decades of experience delivering innovative, data-driven web and marketing solutions. We're proud to hold elite partnerships-including Progress Sitefinity Premier Partner, Google Premier Partner, Google Marketing Platform Certified, Meta Business Partner, and nopCommerce Gold Partner status. At Spinutech, we're deeply invested in your potential-today and for the future.

    Spinutech is seeking a Digital Paid Media Strategist to join our growing team. The Strategist will be responsible for creating, maintaining, and analyzing paid media campaigns across a variety of clients and industries. This role requires both hands-on platform execution and strategic oversight across search, programmatic, and performance media channels.

    You will be expected to provide a proactive level of service to clients, build and maintain strong relationships, and identify opportunities to grow business within existing accounts.

    Reponsibilities

    • Manage and optimize cross-channel paid media campaigns including Search, Performance Max, YouTube, Display, Demand Gen, and programmatic DSP platforms
    • Execute bid, budget, targeting, creative, audience, and keyword optimizations
    • Identify and pause underperforming keywords, ads, placements, and campaigns
    • Monitor pacing and performance across channels to ensure efficient budget allocation
    • Apply learnings across accounts to improve performance at scale
    • Provide strategic recommendations and performance insights to internal teams and clients
    • Monthly client reporting

    Required experience

    • Proven experience managing multiple accounts simultaneously
    • Strong knowledge of Search and Performance Max optimization
    • Ongoing working understanding of programmatic DSP platforms and campaign management fundamentals
    • Experience managing YouTube, Display, and Demand Gen campaigns
    • Comfortable working in MCC environments and using Google Ads Editor
    • Experience optimizing toward lead-generation goals for both B2B & B2C
    • Ability to analyze performance trends and take decisive action

    Preferred Experience

    • Hands-on experience managing campaigns within programmatic DSPs (e.g., The Trade Desk, DV360, or similar platforms)
    • Experience with audience segmentation, contextual targeting, and retargeting strategies
    • Experience managing high-volume, geo-targeted campaigns
    • Familiarity with season demand and call-driven accounts