Job Description

YOUR CAREER

Palo Alto Networks is looking to launch a new and innovative security solution that will not only meet the changing needs of our customers, but also delight them with something they wished they had all along. We are building a new team and we are looking for proven top performers to join us. Our organization is one that’s dynamic, high energy and highly collaborative. The products you will work on are new to Palo Alto Networks, so if you have an inner entrepreneurial spirit, comfortable working in fast-paced environments and yearn for hands-on impact then this organization is the right one for you. 

You will be a key player in the transformation of the innovative security solution and work closely with key partners across the company to fuel awareness and demand. Driven by your passion for the cybersecurity industry, you'll be responsible for leading the editorial direction, production, execution, and measurement of security content while working closely with our product marketing and demand generation teams. Often, you’ll be working in a highly technical environment, but with a need to translate that technical material into easily consumed, significant content.

YOUR IMPACT

• Develop, implement, and track the performance of an editorial strategy and roadmap for cybersecurity content circulating various products and strategies

• Write, edit, produce, publish, and promote industry-leading content including white papers, eBooks, listicles, infographics, and briefs.

• Own the Internal communication and social amplification functions and efficiently lead internal and external agencies, vendors, creative teams, and copywriters.

• Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach.

• Work collaboratively with campaigns, communications, security research teams, and product marketing to create content that is reflective of our needs, our client’s needs, and the industry changes.

• Understand and grow our earned, paid, shared, and owned cybersecurity content strategy.

• Stay up to date on the emerging threats and needs within the cybersecurity landscape to make content strategy recommendations and changes

Qualifications

YOUR EXPERIENCE

• You are a Passionate Storyteller – Experience working collaboratively with  internal and external stakeholders to build powerful stories in multiple formats (written, video, blogs) that connect our industry solutions/products/personas to values and benefits.

• Whitepaper and research savvy – Experience conducting research and interpreting data, and transforming those findings into intriguing, insightful reports.

• Project management skills – Ability to manage a content calendar and handle multiple projects simultaneously.

• Strong writer and editor – Flexibility to write a newsworthy blog post, and copy edit content from contributors without content marketing backgrounds.

• Social guru – Experience managing social media accounts and understand how to grow social following and drive engagement.

• Campaign driven – Deep understanding of SEO, the marketing funnel/hourglass, and the customer journey process that support demand generation and installed based marketing.

• Measurement wizard – Demonstrated know-how in using metrics (specifically SEO) to show marketing and content ROI.

• Team player – Ability to work collaboratively in a dynamic, high-growth, fast paced environment.

• Bachelor’s degree in business, marketing, journalism, or communications or equivalent related work experience. 

• ~5+ years validated content marketing experience and results, preferably in a technical B2B industry; cybersecurity or cloud software experience required. 

• Creatively generated unique solutions or ideas to fix complex problems. 

• Drive, ambition, and always looking for ways to improve current marketing efforts. 

• Successfully worked with a variety of team members across different functions of the organization.

Additional Information

THE TEAM Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.  OUR COMMITMENT We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.