Job Description

ACCEL SCHOOLS is seeking a results-driven, MARKETING AND OUTREACH SPECIALIST to join our team.  Reporting to a Marketing Manager, the MARKETING AND OUTREACH SPECIALIST will play and learn a critical role within the team to ensure full enrollment at schools within the ACCEL Schools network.  The MARKETING AND OUTREACH SPECIALIST will generate leads that result in new student enrollments, learn how to develop and execute strategies and tactics to achieve full enrollment, provide customer service, community outreach, learn how to guide prospective families through the enrollment process, and provide support to a Senior Marketing Team.

LEAD GENERATION/STRATEGY DEVELOPMENT AND EXECUTION:

• Supports the Marketing Managers in leading the outreach and partner relationship management efforts to ensure an ongoing pipeline of new leads
• Works with assigned schools to develop strategies to achieve enrollment goals, maintain focus on performance to goal, engage school staff to close enrollment leads, facilitates updates with school leaders and provides accurate and regular communication
• Door-knocking/Canvassing in neighborhoods to target local families and students
• Canvassing at grocery stores, parks and other public locations
• Tabling and approaching people to start conversation at public locations or community event
• Contact and meet day cares, community agencies, businesses, community center, preschools, etc to explain benefits of the schools(s) and create partnerships
• Other duties as assigned

_ENROLLMENT PROCESS MANAGEMENT:  _

• Ensures that high level of customer service is consistently provided to prospective families, staff, internal/external partners and stakeholders
• Fully understands and utilizes the student recruitment portal to guide prospective families through the application and enrollment process
• Reviews, secures, and ensures the quality of all data collected and utilized in the enrollment process

SKILLS AND QUALIFICATIONS: 

• Bachelor's degree or equivalent work experience preferred
• 1-3 years of student recruitment, sales, or customer service experience
• Passionate belief in the mission of ACCEL Schools
• Able to walk and stand for long periods of time
• Have transportation and be willing/able to travel across Northwest Ohio and Eastern Michigan
• Must be comfortable working in neighborhoods across Northwest Ohio and Eastern Michigan
• Strong organizational and interpersonal skills
• Ability to work a flexible schedule, including evenings and weekends as needed
• Demonstrated strong networking and relationship building skills; must be able to represent themselves and our schools confidently in new situations and to new people
• Communication skills; and ability to influence others by persuasively presenting thoughts and ideas to gain commitment and agreement for proposed ideas and solutions
• Self-starter with strong organizational skills and attention to detail, analytic skills and excellent follow-through; demonstrated ability to successfully handle multiple projects concurrently
• Ability to maintain a high level of data integrity and privacy/confidentiality of personal information
• Computer experience (Word, Excel, database management, spreadsheets, social networking) required.  Experience with SchoolMint is preferred

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bonafide occupational qualification exists.

#INCP