WHAT WE ARE LOOKING FOR:
A passionate Marketing Analyst is an integral role in our Marketing Department Team. The Analyst is responsible for expanding the funnel and optimizing the customer journey by launching, executing, and optimizing our digital channels with a focus on social, SEM, display, SEO, and affiliate while meeting KPI's.
RESPONSIBILITIES FOR THIS ROLE:
Utilize A/B and multivariate tests including content, creative, and landing pages and make recommendations
Work with cross-functional teams to manage ad ops and develop content
Report & analyze last-click and multi-touch attribution to develop understanding of the impact of total spend as well as online & offline interaction in the funnel
Review aggregated data sets and draw out high level insights with recommendations
Detect root causes of changes in metrics and effectively communicate these insights to different business partners.
Create dashboards and reporting that provide insights into performance within all aspects of eCommerce and digital marketing.
REQUIREMENTS:
POSITION DETAILS
ABOUT PAPER CULTURE
We believe that Climate Change is the greatest crisis facing our planet. We could yell and scream, but instead, we decided to create Paper Culture to inspire people to action. We sell products (holiday cards, birth announcements, wedding invitations, and gifts) through our e-commerce store that we hope inspire people: both because of their design beauty and their mission to save the planet. With each order, we plant a tree. Together with our customers, we've planted over 1,000,000 trees to date. We're looking for people who understand that progress starts with baby steps, but that many baby steps equal a movement. We are Paper Culture and hope you want to be as well! www.paperculture.com.
TO APPLY: PLEASE INCLUDE ALL OF THE FOLLOWING:
Resume
Cover Letter
Latest salary or salary requirements