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eCommerce Marketing Analyst

Paper Culture

eCommerce Marketing Analyst

Millbrae, CA
Full Time
Paid
  • Responsibilities

    WHAT WE ARE LOOKING FOR:

    A passionate Marketing Analyst is an integral role in our Marketing Department Team. The Analyst is responsible for expanding the funnel and optimizing the customer journey by launching, executing, and optimizing our digital channels with a focus on social, SEM, display, SEO, and affiliate while meeting KPI's.

    RESPONSIBILITIES FOR THIS ROLE:

    • Utilize A/B and multivariate tests including content, creative, and landing pages and make recommendations

    • Work with cross-functional teams to manage ad ops and develop content

    • Report & analyze last-click and multi-touch attribution to develop understanding of the impact of total spend as well as online & offline interaction in the funnel

    • Review aggregated data sets and draw out high level insights with recommendations

    • Detect root causes of changes in metrics and effectively communicate these insights to different business partners.

    • Create dashboards and reporting that provide insights into performance within all aspects of eCommerce and digital marketing.

    REQUIREMENTS:

    • Bachelor's degree in a quantitative field (ideal candidate would have a strong grasp of general statistics and regression analysis or the quantitative background to be able to learn on the job)
    • Must have experience with at least two (ideally more) of the following performance marketing channels: AdWords, Facebook, Instagram, Twitter, Pinterest, Affiliate Marketing
    • Strong ability to drive data-driven decisions, use data to identify and act on gaps and opportunities, and present findings to senior team members
    • Structured, strategic thinker with excellent business acumen
    • Excellent verbal and written communication skills; ability to influence a variety of personnel at multiple levels internally and externally

    POSITION DETAILS

    • On-site position in Millbrae, CA (10-minute walking distance from Caltrain, BART, and major bus lines)
    • Full-time position
    • Competitive market salary
    • Benefits package for full-time employees includes: medical, dental, & vision, profit sharing, paid vacation, commuter benefits
    • Incredible personal satisfaction from being a part of a fast-paced, entrepreneurial team (really, we're not kidding, that's the best part!)

    ABOUT PAPER CULTURE

    We believe that Climate Change is the greatest crisis facing our planet. We could yell and scream, but instead, we decided to create Paper Culture to inspire people to action. We sell products (holiday cards, birth announcements, wedding invitations, and gifts) through our e-commerce store that we hope inspire people: both because of their design beauty and their mission to save the planet. With each order, we plant a tree. Together with our customers, we've planted over 1,000,000 trees to date. We're looking for people who understand that progress starts with baby steps, but that many baby steps equal a movement. We are Paper Culture and hope you want to be as well! www.paperculture.com.

    TO APPLY: PLEASE INCLUDE ALL OF THE FOLLOWING:

    • Resume

    • Cover Letter

    • Latest salary or salary requirements