Benefits:

Bonus based on performance

Flexible schedule

Opportunity for advancement

Job Overview

This is a part-time role designed for someone who thinks like a future CMO—not a traditional marketing executor. We are seeking a high-level Brand & Marketing Strategist to help define and guide marketing direction across a portfolio of growing businesses in construction, real estate, and emerging technology.

This is a strategy-first role, focused on customer insight, positioning, and communication—not day-to-day execution.

You will work directly with leadership to bring clarity to:

· Who we target

· How we position

· How we communicate across every stage of the customer journey

This role is designed to evolve into a full-time leadership position (Head of Marketing / CMO) as the business continues to scale.

Key Responsibilities

Customer & Market Strategy

· Identify and define primary and secondary customer segments

· Analyze market dynamics, competitors, and positioning opportunities

· Develop clear customer profiles, including motivations, decision drivers, and pain points

Brand Positioning & Messaging

· Define and refine brand positioning across multiple business lines

· Develop clear, differentiated value propositions

· Create messaging frameworks tailored to different audiences and channels

· Ensure consistency across all marketing and sales communication

Customer Journey & Communication Strategy

· Map the full customer journey (awareness → consideration → decision → post-sale)

· Identify key touchpoints and opportunities to improve engagement and conversion

· Define communication strategies for each stage, including:

Advertising messaging

Website and landing pages

Email and SMS follow-up

Sales alignment

Marketing & Funnel Alignment

· Audit existing marketing channels, campaigns, and funnels

· Identify gaps between brand, messaging, and sales execution

· Provide strategic recommendations to improve lead quality and conversion

Strategic Collaboration

· Work closely with leadership to align marketing with business objectives

· Provide guidance to internal team members or external vendors responsible for execution

· Support strategic planning for future marketing initiatives and growth

Qualifications

Required

· 5+ years of experience in marketing, brand strategy, or related field

· Proven experience in developing positioning, messaging, and go-to-market strategy

· Strong understanding of customer behavior, lead generation, and conversion

· Excellent written and verbal communication skills

· Ability to think strategically while staying grounded in practical application

· Comfortable working independently and advising leadership

Preferred

· Experience in construction, real estate, home services, or related industries

· Experience working with growing or multi-entity businesses

· Familiarity with digital marketing channels (Meta, Google, websites, funnels)

· Experience collaborating with sales teams to align messaging and conversion

Compensation

· $35 – $50 per hour, depending on experience

· Flexible part-time schedule (15–25 hours/week)

· Opportunity to transition into a full-time leadership role (CMO track)

Why This Role Is Different

· Strategy-first role with real influence on business direction

· Direct collaboration with leadership (no layers, no bureaucracy)

· Opportunity to shape marketing across multiple growth-stage initiatives

· Clear path to evolve into a Head of Marketing / CMO position

How to Apply

Please submit:

· Resume

· Brief cover letter outlining your approach to brand and marketing strategy

· Examples of relevant work (positioning, messaging frameworks, strategy documents, etc.)

📧 office@sordanconstruction.com Subject: Brand & Marketing Strategist Application