Strategic Community & Growth Marketing Manager (Part-Time)

Tutu School North Atlanta | Brookhaven, Halcyon & East Cobb

At Tutu School, we believe ballet class should feel like a magical childhood experience rooted in joy, creativity, kindness, and belonging. We are passionate about creating spaces where children feel safe, celebrated, and inspired to explore movement and imagination.

We are looking for a Strategic Community & Growth Marketing Manager who deeply believes in that mission and is excited to help us grow meaningful connections throughout our local communities.

This is not a traditional behind-the-scenes marketing role. We are looking for someone who genuinely loves building relationships, connecting with families, supporting local businesses, and bringing warmth and energy into every interaction. The right person will help us grow not just through marketing campaigns, but through authentic community presence and connection.

As we continue growing across Brookhaven, Halcyon, and East Cobb, we are looking for someone who will take ownership of helping families discover Tutu School, strengthening relationships within our communities, and helping our studios feel deeply connected to the neighborhoods we serve.

What You’ll Do

Build and nurture relationships with local schools, daycares, businesses, and community organizations

Lead grassroots marketing and community outreach initiatives

Coordinate local events, pop-ups, story times, and partnership opportunities

Help families discover and connect with Tutu School through thoughtful and authentic engagement

Capture photo and video content within our studios that reflects the warmth and joy of our classrooms

Plan and manage social media and email marketing calendars across our studio locations

Localize and execute franchise marketing initiatives in ways that feel personal and community-driven

Collaborate with studio leadership on enrollment, retention, and parent engagement initiatives

Support referral campaigns, community-building efforts, and family experience initiatives

Track marketing and enrollment performance metrics to help guide future growth strategies

Who We’re Looking For

The ideal candidate is:

Warm, outgoing, and relationship-oriented

Passionate about supporting children and families

Highly organized and proactive

Comfortable taking initiative and owning projects independently

Excited to be physically present in the community and within our studios

Creative, collaborative, and detail-oriented

Someone who genuinely believes in creating meaningful community connections rather than simply “posting content”

Preferred Experience

Community engagement or grassroots marketing

Social media content creation and planning

Event coordination or partnership management

Boutique fitness, dance, education, hospitality, or children’s enrichment industries

Canva, Instagram/Facebook/TikTok, SOCi, and email marketing platforms

Photography and/or short-form video content creation is a plus

Position Details

Part-time: approximately 15–20 hours per week

Strong in-person presence required across our studio locations and surrounding communities

Weekly responsibilities will include studio visits, local outreach, content capture, meetings, and occasional evening/weekend community events

Flexible scheduling available, but this is not a fully remote role

Some planning and administrative work may be completed remotely, but expectation is in-person

Hourly compensation based on experience, with opportunity for performance-based incentives and long-term growth within the organization

To Be Considered for This Position

Please submit the following with your application:

Resume

Cover letter sharing why this role and mission resonate with you

Examples of social media accounts you have managed or contributed to

Portfolio or examples of content you have created (social posts, reels, photography, videos, email campaigns, event marketing, etc.)

Examples of community partnerships, events, or marketing initiatives you have helped lead or execute

Links to any relevant personal or professional social media accounts (optional)

After interview consideration, we will request a project -based trial period before role is formalized.

In your cover letter, we would especially love to hear:

Why you are passionate about working with children and families

What excites you about community-driven marketing

How you would help grow awareness and connection for a business like Tutu School

An example of a creative grassroots marketing or partnership idea you would bring to this role

We are looking for someone who is not only creative, but also proactive, relationship-oriented, organized, and excited to become a meaningful part of our studio communities. This role is ideal for someone who wants to be part of something meaningful - helping create magical childhood experiences while building genuine community relationships and helping a mission-driven business grow with heart.

All Tutu School® locations are independently owned and operated by third-party franchisees. Franchisees, not Tutu School Franchises, LLC., are responsible for all hiring and personnel matters at their individual locations.