Partner Marketing Specialist

T

Traction Ag Inc.

Partner Marketing Specialist

Auburn, IN
Full Time
Paid
  • Responsibilities

    **About Us
    **
    TractionAg helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag-retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.

    **Role Overview

    ** This is a hands-on partner marketing role focused on executing co-marketing campaigns, enabling partners with the right content, and showing up in-market. You’ll work across Marketing and Partnerships to bring our partner strategy to life at events, trade shows, and in the field.

    What You’ll Do

    • Execute co-branded campaigns with ag retail and channel partners
    • Turn partner strategy into clear, effective marketing execution
    • Build and maintain partner enablement content (collateral, decks, training materials)
    • Plan and run webinars, trade shows, and partner events, including on-site execution
    • Own booth logistics: setup, swag, signage, and teardown
    • Track performance: campaign engagement, event ROI, and partner-sourced pipeline
    • Act as the day-to-day connector between Marketing and Partnerships

    Travel Expectations (Important): This role requires frequent travel (20–30%) , with heavier travel during peak seasons. You’ll be on-site at trade shows, partner events, and in-market activations, not just planning them.

    You’ll Be Great at This If You

    • Understand ag retailers, co-ops, or distributors (or can learn quickly)
    • Are highly organized and can juggle multiple moving pieces
    • Like blending creative work with execution and logistics
    • Are comfortable working with external partners and internal teams
    • Actually enjoy being on the road and executing events in person

    What Success Looks Like

    • Consistent partner-driven pipeline from co-marketing efforts
    • Partners feel enabled and aligned with TractionAg messaging
    • Events are well-run, on-brand, and worth the investment
    • Clear, actionable reporting on what’s working

    What We’re Looking For

    • 3+ years in B2B, partner, or field/event marketing
    • Experience supporting trade shows or live events (booth management a plus)
    • Strong communication and organizational skills
    • Proven ability to travel regularly (20–30%) and be on-site for multi-day events
    • Ag, ag-retail, or SaaS experience is a plus

    What We Offer

    • Remote-first environment
    • Flexible schedule
    • Health, dental, vision, and life insurance
    • 401(k) with company match
    • Unlimited PTO + paid holidays