Job Description

LEAVE THE MUNDANE BEHIND!

Pathfinders is a forward-thinking, dynamic place to work with a culture defined by positioning our people as our most important asset. We want you to have a career here, and we will invest in you to make that happen. Founded with this philosophy in mind over 40 years ago, there’s never been a dull moment. We've experienced continued growth and success through the connections we've made, the relationships we've built, and the clients we serve as a team.

Get to know us at: www.pathfind.com

We are currently seeking an experienced Social Media Specialist. This is a full-time permanent position with our agency located in Mishawaka, IN and is 100% remote eligible. The Social Media Specialist will actively collaborate with the Social Media Managers and various internal stakeholders to optimize strategy, tools, processes, and tactics. This role is the “glue” that holds projects together, overseeing the collaboration between Social Media Coordinators and the Project Management Team.

You should be the kind of professional, who enjoys interpersonal communications and project-oriented work, as well as possess an acute attention to detail. You love working in teams, collaborating with creatives, project managers, account executives, and strategists. You should be strategically minded and seek to understand a client’s business challenges through data, market-research, and audience insights. You will work on a variety of clients and platforms and collaborate in an environment where you can bring ideas and solutions to the table, daily.

WHAT YOU WILL DO, IN GREATER DETAIL:

• Work closely with internal and external teams to ensure requirements and strategic direction are met.
• Support social strategy development by compiling client research, competitive data and social platform information.
• Oversee collaboration between Social Media Coordinators and Project Management Organization to maintain systems, manage workflow, capacity and deliver creative work.
• Manage third-party relationships with external vendor-partners contracted for social media services including, but not limited to, community management, customer service, scheduling services, billing, etc.
• Oversee social media community management strategy and owned channels, providing planning, content direction, and posting in partnership with the Social Media Coordinators
• Collaborate with internal stakeholders (Social Media Director, Social Media Managers, data analytics, etc.) to establish processes and oversee execution for monthly, quarterly and annual reporting for all social clients
• Assist the social studio team in establishing enterprise-wide social media policies, procedures, and workflows based on Pathfinders needs and industry best practices
• Collaborate with Social Media Managers regarding social media brief creation
• Help manage social media retainer budgets, out-of-pocket costs, and pass-through costs
• Manage equipment and resources specific to the execution of work within the social studio
• Oversee the development of accurate and thorough contracts, Scope of Work, and briefing documents in collaboration with internal agency team members

WHAT WE’D LIKE TO SEE IN A STRONG CANDIDATE:

• Bachelor's degree in Communications, Business, Marketing or another relevant field.
• Minimum of 2-years agency or marketing experience required.
• Personal passion and participation on social platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, etc.).
• Proficient in social media native reporting metrics, social media management platforms, CRM tools, Microsoft Office Suite, and digital presentation materials.
• Exceptional ability to prepare written materials and social media content
• Exceptional self-motivation and passion about all “things” social media
• Strong ability to analyze and report out social media analytics and provide actionable recommendations based on performance
• Emerging ability to evaluate creative and think strategically
• Strong interpersonal and presentation skills
• Strong ability to receive, digest, and implement strategic marketing direction and initiatives
• Advanced knowledge of social media platforms and industry trends in marketing and social media
• Developing understanding of the creative process / associated deliverables, no matter the medium, and be able to effectively communicate to internal stakeholders and clients
• Excellent verbal ability and personal diplomacy
• Assertive and self-confident, cooperative and a team player, but also conscientious and patient
• Exceptional ability to navigate an extremely fast-paced and shifting environment

What's in it for you? Lots of good stuff! We offer a very competitive salary, commensurate with experience. In addition, our employees are given bonus opportunities, paid vacation, 10 paid holidays, health, vision, dental, life and short-term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, profit sharing, and relocation assistance.

Company Description

Pathfinders creates and executes comprehensive, multi-channel plans that touch all target audiences. With innovative approaches to branding, advertising and strategic challenges, we craft high-impact solutions that lead businesses to long-term success. Our approach employs unique methods of evaluating the landscape of competition, challenges and potential opportunity. We then plan both traditional and experimental means of seizing that opportunity and overcoming the existing hurdles. Pathfinders believes that diversity is an advantage and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.