Pattern is seeking a talented, energetic, and proactive Event Marketing Specialist to focus on Pattern's virtual events. Pattern events occur both on site, off site, and virtually. The Event Marketing Specialist—Virtual Events will have the responsibility of managing all virtual events for the Pattern Marketing Team. The Virtual Event Marketing Specialist may also assist in other aspects of event planning and management, including internal and external events. The role is based in Lehi, Utah, and will require some travel.
This candidate will report directly to the Events Marketing Manager and will help manage all logistics for Pattern's virtual events including, but not limited to webinars, virtual trade shows, virtual round table discussions, online summits and panels, and email campaigns run through Hubspot Marketing Automation. Strong organizational skills are a MUST. The ideal candidate will be detail oriented yet willing to tackle complex initiatives in the face of ambiguity or limited direction. Resourcefulness and a track record of “getting things done” that drive results are key.
ESSENTIAL DUTIES AND RESPONSIBILITIES
VALIDATED SKILLS
REQUIRED QUALIFICATIONS
2-3 years experience planning and running industry or B2B events with a focus or strong experience in virtual events and webinars
Bachelor's degree in Marketing, Communications, Business, or a related program
Demonstrated success as an Event Marketing Coordinator or similar role
Expertise planning or hosting webinars and other types of virtual meetings
Strong copywriting skills for email campaigns, landing pages, and deck presentation development
Expertise with using Marketing Automation software (e.g. Hubspot, Marketo) to increase event attendance, follow up, and conversion
Moderate analysis skills in Excel including pivot tables, advanced filtering, and conditional formatting
Strong attention to detail for event timelines, creative assets, and logistics
Highly motivated and able to work with minimal supervision
Exceptional verbal and written communication skills
Willingness to travel (10-15%)
Excellent presentation, written, and verbal communication skills with the ability to communicate technical information and ideas so others will understand
Ability to successfully work and promote inclusiveness in small groups
Ability to handle multiple projects, simultaneously prioritizing work to meet competing deadlines
Self-driven, organized, and proactive mindset
High ethical standards
ABOUT PATTERN
Pattern is the industry's premier partner for global ecommerce. With more than 750 employees across 18 global locations, Pattern uses its proprietary technology and data-driven insights to help brands attain profitable ecommerce growth on both their own websites as well as on global marketplaces such as Amazon, Walmart, eBay, Google, Tmall, JD, and MercadoLibre. Pattern provides full-service global distribution and logistics for marketplaces and D2C fulfillment. Pattern is currently ranked among the fastest-growing companies in the U.S. and is one of the largest ecommerce sellers globally.