As a Marketing Brand Strategist in the logistics industry, you will be responsible for collaborating with the client to understand the logistics content at a master level. You will then act as a strategist for the marketing team—helping them package the content for maximum ROI.
Key Responsibilities:
● Develop and execute comprehensive content strategies that align with business goals and objectives.
● Create and manage a wide range of content, including blog posts, articles, website copy, email campaigns, social media posts, and more.
● Collaborate with cross-functional teams, including marketing, sales, and operations, to gather insights and ensure content meets audience needs.
● Conduct in-depth industry research to stay current with trends and market developments in the logistics sector.
● Edit and proofread content for accuracy, consistency, and adherence to brand guidelines.
● Optimize content for SEO to improve search engine rankings and increase organic traffic.
● Utilize the Google suite of tools, including Google Analytics and Google Ads, to track and measure the performance of content initiatives.
● Manage content calendars and timelines to ensure consistent, timely delivery of content.
● Stay up-to-date with emerging content marketing trends and technologies to continuously improve strategies and tactics.
Knowledge / Skills:
● Bachelor's degree in a communication or content-related field, or relevant experience
● Minimum of 2-4 years of proven experience in content writing, content editing, digital marketing, or communications
● Strong understanding of the logistics industry and/or financial services industry preferred
● Proficiency in the Google suite of tools, including Google Analytics, Google Ads, and Google Drive
● Demonstrated ability to analyze data and use insights to refine content strategies
Core Competencies:
● Creative thinking and the ability to generate innovative content ideas
● Detail-oriented with excellent organizational and time management skills
● Strong communication skills with all levels
About Patton Creative Group
A Nashville-based performance branding and technology agency supporting a variety of clients and industries.
Additional Information
• The ideal candidate understands the nature of our business and this role is not 9-5 and is willing to work extended/flexible hours as needed
• This is not a remote position, however some hybrid flexibility is available for local candidates
• PTO is flexible once training is complete and performance expectations are being met
• Employee benefits include medical, dental, vision, 401k and other ancillary coverages
To perform this job successfully, an individual must be able to perform each key responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, ability and/or competencies needed for successful performance in this role but are not all-inclusive and other projects will be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.