Company Overview:

Paul Davis Restoration is a leading provider of property damage restoration services, specializing in the restoration and reconstruction of residential and commercial properties. With over 50 years of experience, Paul Davis Restoration is dedicated to helping people in their time of need and providing exceptional service.

Job Title: Digital Marketing and Advertising Manager

Job Summary:

As the Digital Marketing and Advertising Manager at Paul Davis Restoration, you will be responsible for developing and executing the company's digital marketing strategies and advertising campaigns. You will play a crucial role in driving brand awareness, generating leads, and maximizing online visibility to support the growth of our business. This position requires a deep understanding of digital marketing channels, advertising platforms, and analytics to optimize marketing efforts effectively.

Hours: 8 a.m. to 5 p.m.

Salary Range: $40,000 to $65,000+

Reports to: Owner

Responsibilities:

1. Develop and implement digital marketing strategies aligned with the company's goals and objectives.

2. Manage and optimize digital advertising campaigns across various platforms, such as Google Ads, social media, display networks, and other relevant channels.

3. Monitor and analyze the performance of digital marketing campaigns, providing regular reports and insights to key stakeholders.

4. Conduct market research to identify target audiences, customer insights, and emerging trends to refine marketing strategies.

5. Utilize SEO best practices to optimize website content, improve organic search rankings, and increase website traffic.

6. Oversee email marketing campaigns, including audience segmentation, content creation, and performance tracking.

7. Manage social media channels, creating engaging content, monitoring engagement, and responding to customer inquiries and comments.

8. Track and manage digital marketing budgets, ensuring optimal allocation of resources and delivering measurable results within budget constraints.

Qualifications:

1. Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.

2. Proven experience (3+ years) as a digital marketing manager or a similar role, preferably in the restoration, construction, or home improvement industry.

3. In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.

4. Strong understanding of digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.

5. Proficient in using web analytics tools (e.g., Google Analytics) and marketing automation platforms.

6. Demonstrated experience in managing and optimizing advertising campaigns to drive lead generation and conversions.

7. Creative mindset with a strong eye for design and content aesthetics.

8. Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

If you are passionate about digital marketing and advertising, possess a strategic mindset, and thrive in a dynamic environment, we invite you to join our team at Paul Davis Restoration as the Digital Marketing and Advertising Manager. Apply today to contribute to our mission of restoring properties and transforming lives.