About Pearl

Today, AI is a revolutionary new addition to the dentist's toolset. In ten years, it will be a basic utility facilitating care for every practice in what is poised to become a half-trillion dollar global dental care market. Standing at the forefront of the dental AI revolution, Pearl is realizing exponential growth from massive emergent demand. We need talented, dedicated, and driven people to share in our growth, satisfy the appetite for our solutions and guide the future of dentistry forward!

Who We're Looking For

Our Digital Marketer will be responsible for refining and executing a comprehensive digital marketing strategy that promotes our cutting-edge AI solutions to the dental industry. Your primary focus will be on PPC campaigns across various platforms including Google, Facebook/Instagram and LinkedIn. You will also help support our email marketing efforts to maximize conversions for middle- and bottom-of-the-funnel leads.

• Develop, execute, and optimize PPC campaigns across multiple digital platforms to ensure maximum visibility and conversion.
• Create engaging and effective marketing content, including ad copy and visuals, utilizing your expertise in graphic design and copywriting.
• Manage and refine email marketing strategies, focusing on segmentation, personalization, and analytics to enhance engagement and conversions.
• Analyze campaign performance, prepare reports, and offer strategic recommendations to improve results and ROI.
• Collaborate with marketing team members to maintain a consistent brand voice and message across all digital channels.
• Keep abreast of the latest digital marketing trends and technologies, implementing best practices to drive continuous improvement.

What You'll Need to Succeed

• At least 3 years of experience in digital marketing, with a strong focus on PPC and email marketing campaigns.

• Proven track record of creating effective digital marketing content and managing successful digital campaigns.

• Strong copywriting skills with a particular focus on short form messaging, CTAs and email copy tailored to diverse audiences.

• Competency with graphic design software (Adobe Illustrator, Figma, etc) to work in collaboration with designers developing and iterating on marketing creative.

• Proficient in paid media performance analysis with an ability to derive meaningful insights from PPC platform and CRM platform data sets.

• Excellent communication and collaboration skills, with a knack for problem-solving and innovation.

• Experience with Hubspot and Asana

• Experience with social media marketing

• Experience in B2B SaaS marketing, particularly in companies with AI-focused products

• Experience in dental/healthcare, technology, or enterprise software

What We Offer

• Competitive Benefit and Compensation Offerings
• Ongoing Training and Development Opportunities
• Unaccrued, Flexible PTO
• Remote Work