POSITION OVERVIEW
The Director, Digital Marketing Technology will lead the evaluation, implementation, and deployment of all marketing technology. This role translates the Marketing & Communications team’s vision into technology platforms and tools that enable it to meet business goals and marketing needs, for both corporate marketing and field marketing teams.
RESPONSIBILITIES
- Evaluate, build and manage all marketing tools, the resulting technology stack, and supporting team to enable business-to-business and business-to-consumer marketing plans and programs. Work in close cooperation with Penn Mutual Information Management & Technology (IM&T) teams
- Leverage strong understanding of marketing strategy and goals to support corporate and field marketing programs
- Provide deep understanding of practical applications of marketing automation and the technology required to meet these needs
- Manage development and enhancements of consumer-facing site (pennmutual.com), a semi-private adviser portal in development, and corporate intranet
- Ensure effective deployment and use of existing marketing technologies, including SalesForce Marketing Cloud, Hootsuite’s Amplify, and Smart Office. Provide ongoing evaluation of current and future marketing technology platforms
- Oversee the selection, configuration, operation, and integration of marketing technology applications and investments based on marketing plan
- Develop and manage training and adoption of marketing tools and technology by headquarters and local field sales offices
- Document business requirements and expected outcomes and map to appropriate technology through vendor and solution approval process
- Deploy digital assets for marketing programs and campaigns to meet performance objective and timelines
- Analyze program and campaign performance data with analytics and reporting and provide actionable insights
- Support change management during implementation of new marketing technology rollouts
- Manage a team composed of specialists in omni-channel marketing, program management/deployment, and data analytics
- Other responsibilities may be assigned
Required Skills
- Exceptional written, oral, interpersonal and presentation skills
- Strong professional presence and the ability to effectively work with executive leadership
- Technical proficiency across all digital channels, including experience optimizing SEO and paid digital media
- Is able to effectively influence others, develop credibility and build relationships inside and outside the organization (executives, leaders, associates, external parties)
- Excellent collaborator with other areas of Marketing & Communications
- Navigates across the organization, and builds consensus across functions to achieve common goals
- Good judgment and excellent decision-making capabilities
- Strong results orientation. Effectively prioritizes work and manages to deadlines
- Excellent project management skills
- Inspirational, empowering and coaching leadership style
- The ability to effectively manage change and inspire others to embrace and adapt to change
- Outstanding skills in working with vendors and external partners
- Strong business acumen and the ability to quickly learn the insurance industry
Required Experience
- 10-15 years relevant experience
- Experience with SalesForce Marketing Cloud, Hootsuite’s Amplify, and Smart Office or comparable tools required
- Proven ability to deliver effective marketing technology solutions for a variety of business lines or field sales offices, deploying core solutions that meet a range of business needs
EDUCATION/LICENSES/PROFESSIONAL DESIGNATIONS
- Bachelor’s degree in Business Administration, Marketing, Computer Science or related discipline
LEVEL = 23
ALL ASSOCIATES EXEMPLIFY OUR PENN MUTUAL VALUES:
ACTING WITH INTEGRITY—We have the conscious intention to do the right thing.
RESPECTING ONE ANOTHER—We see each other’s distinctiveness as a valued asset.
FOCUSING ON RELATIONSHIPS—We foster meaningful connections with others.
SUSTAINING OUR LEGACY—We are trusted guardians for what we promise.
A SHARED SENSE OF BELONGING—We evoke our place as part of a world that we influence and influences us.
FOR LEADERSHIP ROLES WITHIN PENN MUTUAL, WE BELIEVE THE BELOW CHARACTERISTICS ARE ESSENTIAL:
EXECUTION FOCUSED—Gets it done. Drives progress and results towards strategic objectives.
STRATEGIC–Sees the big picture. Challenges boundaries, takes risks and innovates to execute and advance Penn Mutual’s strategy.
AUTHENTIC–Keeps it real. Is principled, transparent, trustworthy and accountable.
DECISIVE – Makes the call. Demonstrates courage, confidence and a bias for action.
EMPOWERING – Develops people. Sets clear expectations, delegates effectively and encourages risk taking.
INFLUENTIAL – Sets the tone. Inspires, motivates and persuades others through their decisions and actions.
PENN MUTUAL IS COMMITTED TO EQUAL EMPLOYMENT OPPORTUNITY (EEO). WE PROVIDE EMPLOYMENT AND ADVANCEMENT OPPORTUNITIES TO ALL QUALIFIED APPLICANTS AND ASSOCIATES, ACCORDING TO APPLICABLE LAWS. THIS IS REFLECTED IN OUR PRACTICES FOR HIRING, PLACEMENT, PROMOTION, TRANSFER, DEMOTION, LAYOFF, TERMINATION, RECRUITMENT, COMPENSATION, SELECTION OR TRAINING, AND ALL OTHER TERMS AND CONDITIONS OF EMPLOYMENT. ALL EMPLOYMENT-RELATED DECISIONS AND PRACTICES ARE FREE FROM UNLAWFUL DISCRIMINATION. THIS INCLUDES: RACE, CREED, COLOR, NATIONAL ORIGIN, ANCESTRY, CITIZENSHIP AGE, GENDER (INCLUDING PREGNANCY), SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, DOMESTIC PARTNERSHIP OR CIVIL UNION STATUS, MARITAL STATUS, GENETIC INFORMATION, DISABILITY, RELIGIOUS OBSERVANCE OR PRACTICE, LIABILITY, VETERAN STATUS OR ANY OTHER CLASSIFICATION PROTECTED UNDER APPLICABLE LAW.
LEADERS MAY, AT THEIR DISCRETION, CHANGE THE RESPONSIBILITIES IN THIS POSITION DESCRIPTION AT ANY TIME DUE TO REASONABLE ACCOMMODATION AND/OR OTHER BUSINESS REASONS.
ABOUT THE PENN MUTUAL LIFE INSURANCE COMPANY
Penn Mutual is committed to helping people live life with confidence. At the heart of this purpose is the belief that life insurance is central to a sound financial plan. Through our network of trusted advisers, we are dedicated to helping individuals, families and businesses achieve their dreams. Penn Mutual supports its advisers with retirement and investment services through its wholly owned subsidiary Hornor, Townsend & Kent, LLC, member FINRA/SIPC. Visit Penn Mutual at www.pennmutual.com.