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Marketing Coordinator

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Penske Entertainment

Marketing Coordinator

Indianapolis, IN
Full Time
Paid
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  • Responsibilities

    Job Description

    PENSKE ENTERTAINMENT CORP, a subsidiary of Penske Corp, is comprised of the Indianapolis Motor Speedway, IMS Productions, and INDYCAR.

     

    The Indianapolis Motor Speedway is the worldwide leader in motorsports entertainment and the largest spectator sporting facility in the world. The INDYCAR Series offers its lineup of drivers the most diverse challenges in motorsports, featuring racing at a combination of superspeedways, short ovals, road courses and street circuits. However, we are also about people. A talented staff with diverse skills that are used to the fullest to stage the world's great motor racing events.

     

    Employees of Penske Entertainment Corp are challenged daily to excel in an environment featuring a pace that matches the high speed of the machines that race at our famous facility and in our series. Working for us is a demanding, yet rewarding, endeavor for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition and pageantry of the World’s Greatest Race Course and our premier open-wheel racing series.

    POSITION SUMMARY:

     

    The Marketing Coordinator is an entry-level position that will serve in a direct support role for the INDYCAR and IMS Marketing and Communications teams.  

     

    This individual will have an opportunity to gain experience across the marketing mix, including strategic planning, digital and social marketing, event marketing, public relations, creative campaign development, community engagement and other functions.  This role will also help plan and execute activations and events at select NTT INDYCAR SERIES races.  While this position reports to the Sr. Manager of Fan Development, they will collaborate with and deliver projects for INDYCAR and IMS Marketing and Communications leadership.

     

    SPECIFIC DUTIES:

                    

    • Assist the Senior Manager, Fan Engagement and Development and Manager, Community Outreach with planning and servicing of the NTT INDYCAR SERIES’ fan club, IMS Kids Club, official charities, community programs and other fan engagement initiatives. 
    • Assist the Senior Manager, Fan Engagement and Development and the Manager, Community Outreach with planning and implementing grassroots marketing strategy, focusing on engaging new fans to meet objectives. 
    • Plan and execute fan engagement events at race events, special events and other opportunities as assigned. 
    • Assist the Director, Event Ops and Special Events with planning and execution of at-track activations, including pre- and post-race ceremonies, showcar program, two-seater program, public address, closed circuit tv program (Big Screen Program). 
    • Support the Social lead in community management and engagement of the NTT INDYCAR SERIES social audiences.
    • Partner with the Director, Digital Marketing and Manager, Research and Analytics to generate and distribute key INDYCAR and IMS reporting documents, including but not limited to race recaps, monthly KPI reporting, mid-season and post-season recaps.
    • Assist Marketing Communications and Partner Strategy teams in managing and delivering key partner assets through the INDYCAR and IMS Marketing plans.
    • Collaborate with Director, Editorial Services and other editorial contributors to ensure key fan communications are planned and executed on time and according to the larger content plan.
    • In partnership with Marketing and Communications team members, curate email campaign and content schedule, deliver email marketing messages across INDYCAR email database.  
    • In partnership with the Marketing and Communications team members, curate email campaign and content schedule and INDYCAR data base management; partner with the Director, Editorial Services and Art Director, to ensure content and creative are planned for on-time delivery based on the content calendar.
    • Support Communications and PR team in planning of industry and race events.
    • Responsible for designing and building Marketing Communications presentations for internal and/or external use.
    • Other duties as assigned by Senior Manager, Fan Engagement and Development or Director, Event Ops and Special Events.

     

    QUALIFICATIONS:

      Supervisory Responsibilities

    • This position does not have supervisory responsibilities.

     

    Education

    • Bachelor’s degree in Marketing, Communications or other relevant field or equivalent experience required.

     

    Skills/Experience

    • 1-2 years’ experience in event, sports, or brand marketing.  Those individuals with limited work experience will benefit from completed internships that included several of the above responsibilities in a similar field.
    • Advanced knowledge of and experience with Microsoft Office required (Word, Excel, PowerPoint, Outlook, etc.)
    • Strong written and verbal communication skills.
    • Creative thinker and self-starter who demonstrates attention to detail, comfort with ambiguity, ability to manage change and balance competing/evolving priorities.
    • Ability to work in a high-paced environment and on short deadlines and work exceptionally well with other in a close team environment.
    • Knowledge of Motorsports, the Indianapolis Motor Speedway, NTT INDYCAR SERIES and other related activities.

     

    Travel/Work Hours

    • This job requires travel to NTT INDYCAR SERIES and working Indianapolis Motor Speedway events.  When not traveling, there will be weekend and holiday work when race events are held.
    • Candidate can expect to travel to/work 10-12 NTT INDYCAR SERIES events each season and other travel as needed.
    • Candidate should expect to work special events throughout the calendar year, including end of season Championship Celebration.

     

    PHYSICAL DEMANDS:  

     

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    • Must be able to lift up to 25lbs.
    • May require long period of time on feet, walking long distances at racetracks, etc.

     

    WORK ENVIRONMENT:  

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • This role requires the candidate to work in both an office setting, but also outdoors at race events and other functions.

     

     

    COMPANY BENEFITS: 

    Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 10 Paid Holidays, Company Paid Life Insurance, Short-Term & Long-Term Disability, Paid Maternity / Paternity Leave, On-site Workout Facility, and more.

    EQUAL OPPORTUNITY EMPLOYER:

     

    Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.