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Digital Strategist

Integrus Holdings, Inc

Digital Strategist

Ashburn, VA
Full Time
Paid
  • Responsibilities

    Job Description

    The Digital Strategist will be primarily responsible for building and implementing a digital marketing and website optimization strategy. This role will be focused on improving the customer experience online by optimizing our digital brand presence on our ecommerce site and any digital hubs (ex: social media). The ideal candidate will have a strong knowledge of current trends and will help to monitor and measure the effectiveness of our digital channels.  

  • Qualifications

    Qualifications

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    • Creates and implements a digital marketing strategy with specific focus on digital web presence, SEM 

    • Main point of contact with digital marketing agencies and marketing liaison to web development agency  

    • Reports on web analytics, social media, SEO, other digital marketing programs as applicable 

    • Works with IT to implement data governance strategy as it affects our digital presence 

    • Keep up-to-date with our audience’s preferences and proactively work with Program Director to suggest new campaigns 

    • Liaise with Product & Content marketing, Sales, and IT teams to optimize customer experience and ensure brand consistency 

    • Leverages all available digital marketing tactics to increase brand awareness and drive conversions

       

    OUTCOMES 

    • Within 3 months create a web analytics reporting format and start distributing regularly to leadership team 

    • Within 3-6 months, identify the external support needed and have an ongoing plan of action for website improvements and optimizations 

    • Within 6 months, help implement a new product information management system and digital asset management system

      

      

    MINIMUM QUALIFICATIONS: 

    • Bachelor's degree in Marketing or related field required or equivalent experience 

    • 3+ years of relevant experience. 

    • Excellent oral and written communication skills in the English language. 

    • Excellent follow through and strong attention to detail. 

    • Ability to work independently, is well organized, flexible, and demonstrates a high level of professionalism and confidentiality. 

    • Interacts with staff at all levels within different departments, including in high pressure environments while remaining flexible, proactive, resourceful and efficient. 

    • Have demonstrated ability to learn/adopt new office technologies and systems 

    • Be a team player with excellent multi-tasking skills 

    • Must be able to work a longer than 40 hour a week work schedule when business necessitates 

    • Must be able to travel domestically as needed

     

    Additional Information

    Please submit your salary expectation with your resume.

    Salary for this position will be based on experience.

    All your information will be kept confidential according to EEO guidelines.

    Fortessa Tableware Solutions, LLC offers a full benefit package including health, dental, vision and disability insurance. We also offer a 401k plan with employer match and an Employee Stock Ownership Plan after eligibility requirements are met. We look forward to hearing from you!