Job Description
The Digital Strategist will be primarily responsible for building and implementing a digital marketing and website optimization strategy. This role will be focused on improving the customer experience online by optimizing our digital brand presence on our ecommerce site and any digital hubs (ex: social media). The ideal candidate will have a strong knowledge of current trends and will help to monitor and measure the effectiveness of our digital channels.
Qualifications
ESSENTIAL DUTIES AND RESPONSIBILITIES
Creates and implements a digital marketing strategy with specific focus on digital web presence, SEM
Main point of contact with digital marketing agencies and marketing liaison to web development agency
Reports on web analytics, social media, SEO, other digital marketing programs as applicable
Works with IT to implement data governance strategy as it affects our digital presence
Keep up-to-date with our audience’s preferences and proactively work with Program Director to suggest new campaigns
Liaise with Product & Content marketing, Sales, and IT teams to optimize customer experience and ensure brand consistency
Leverages all available digital marketing tactics to increase brand awareness and drive conversions
OUTCOMES
Within 3 months create a web analytics reporting format and start distributing regularly to leadership team
Within 3-6 months, identify the external support needed and have an ongoing plan of action for website improvements and optimizations
Within 6 months, help implement a new product information management system and digital asset management system
MINIMUM QUALIFICATIONS:
Bachelor's degree in Marketing or related field required or equivalent experience
3+ years of relevant experience.
Excellent oral and written communication skills in the English language.
Excellent follow through and strong attention to detail.
Ability to work independently, is well organized, flexible, and demonstrates a high level of professionalism and confidentiality.
Interacts with staff at all levels within different departments, including in high pressure environments while remaining flexible, proactive, resourceful and efficient.
Have demonstrated ability to learn/adopt new office technologies and systems
Be a team player with excellent multi-tasking skills
Must be able to work a longer than 40 hour a week work schedule when business necessitates
Must be able to travel domestically as needed
Additional Information
Please submit your salary expectation with your resume.
Salary for this position will be based on experience.
All your information will be kept confidential according to EEO guidelines.
Fortessa Tableware Solutions, LLC offers a full benefit package including health, dental, vision and disability insurance. We also offer a 401k plan with employer match and an Employee Stock Ownership Plan after eligibility requirements are met. We look forward to hearing from you!