Performance Marketing Analyst

G

GoTab Inc

Performance Marketing Analyst

Arlington, VA
Full Time
Paid
  • Responsibilities

    GoTab is a leading hospitality commerce platform helping restaurants, hotels, breweries, and entertainment venues modernize operations and enhance guest experiences. Our platform powers seamless ordering, payments, and operations across on-premise and off-premise channels—making hospitality more efficient, profitable, and guest-focused.

    As we expand our reach and deepen our market position, we’re looking for a Marketing Analyst to drive strategic marketing initiatives that fuel pipeline, elevate our brand, and support growth across key customer segments.

    Key Accountabilities

    Demand Generation

    • Leverage marketing automation, cold outreach platforms, and CRM tools to optimize the sales pipeline
    • Execute and analyze cold and warm email marketing campaigns to drive lead engagement
    • Generate real-time funnel and performance reports to monitor lead flow and campaign impact
    • Track lead progression across the funnel to identify opportunities and gaps
    • Collaborate closely with Sales and Channel teams to ensure timely, high-quality follow-up and conversion

    Partner & Integration Marketing

    • Drive high-impact co-marketing initiatives with integration and channel partners
    • Develop and articulate joint value propositions to support partner alignment and differentiation
    • Plan and execute multi-channel campaigns to expand brand reach and generate shared pipeline
    • Create partner-branded content assets including landing pages, case studies, webinars, and emails
    • Support ecosystem growth by aligning marketing efforts with broader partner go-to-market strategies

    Content Strategy

    • Develop and execute data-driven content strategies aligned to key stages of the buyer journey
    • Create high-impact assets including case studies, landing pages, email nurtures, and blog content
    • Optimize content for SEO to drive organic traffic and inbound lead generation
    • Align content initiatives with demand generation goals and campaign performance metric

    What You’ll Bring

    • Entrepreneurial attitude and proven track record of working successfully in lean marketing teams
    • Meticulous planner and adept communicator with the ability to navigate up, down and across an organization to achieve marketing goals
    • Expertise in marketing analytics and performance measurement, with intermediate proficiency in spreadsheets, dashboards, and BI tools to extract insights, optimize campaign performance, and inform data-driven decision-making.
    • Proficiency with CRM, content management, web analytics, cold and warm email marketing platforms
    • Familiarity with the hospitality industry (POS, KDS, PMS, or integrations) a strong plus

    Why GoTab

    • Medical/Dental/Vision Insurance
    • No set limit on paid vacation
    • $100 per month to spend on food and beverage at any GoTab location
    • Rapidly growing company with an impressive roster of blue-chip customers and industry leading technology