Job Description

JOB DESCRIPTION SUMMARY The Performance Marketing Manager is responsible for hands-on management of paid media and search campaigns that drive direct-to-consumer growth across Jack Link’s and its portfolio of brands. This role leads execution across Meta, TikTok, Google/YouTube, SEM, and emerging channels, including TikTok Shop as part of a broader acquisition strategy. Working closely with CRM, retail media, social media, and DTC site teams, this person connects acquisition, retention, and conversion efforts into a cohesive growth engine. Reporting to the Director of DTC and Performance Media, the role is accountable for achieving CAC, ROAS, and LTV goals while building scalable playbooks that can be applied across multiple brands.

DUTIES AND RESPONSIBILITIES (Essential Job Functions)

The duties and responsibilities of this position shall consist of, but not be limited to, the following:

• Manage and optimize paid media and SEM campaigns directly in Meta, TikTok (including TikTok Shop), Google Ads/YouTube, and other emerging platforms.
• Lead search strategy across both branded and non-branded SEM campaigns, ensuring strong keyword coverage, ad copy optimization, and landing page alignment.
• Own the test-and-learn roadmap, using structured experimentation to evaluate new channels, creative, and audience strategies.
• Monitor CAC, ROAS, and LTV performance, providing weekly reporting and actionable insights.
• Collaborate with CRM/lifecycle teams to align acquisition with retention and email/SMS growth.
• Partner with the DTC website team to feed media learnings into CRO initiatives.
• Work closely with retail media teams (Amazon, Walmart Connect, Instacart) to align campaigns and explore efficiencies.
• Collaborate with vendors and external partners to ensure execution aligns with strategy and performance goals.
• Create and execute performance marketing plans for additional portfolio brands.
• Stay up to date on platform changes, ad formats, algorithm updates, and evolving consumer media behaviors.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an Team Member to be successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the Team Member is regularly required to sit, use hands to finger, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk and reach with hands and arms. The Team Member must occasionally lift and/or more up to 25 pounds. Specific vision abilities required by this job include close vision.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an Team Member encounters while performing the essential functions of this job. The work environment is a plant/office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet/slippery floors. However, the vast amount of work is conducted in a climate-controlled office. Travel may be required.

Qualifications

• 5–7 years of experience managing paid media and performance marketing campaigns, ideally within consumer packaged goods or ecommerce.
• Proven success driving measurable improvements in CAC, ROAS, and LTV through paid social, search, and emerging platforms.
• Demonstrated hands-on experience running campaigns in Meta Ads Manager, TikTok Ads (including TikTok Shop), and Google Ads/YouTube.
• Experience developing and optimizing SEM campaigns, including keyword strategy, ad copy testing, and bid management.
• Experience collaborating across functions including CRM/lifecycle, DTC web, social media, and retail media teams.
• Prior experience supporting multiple brands or product lines within a portfolio environment preferred.

REQUIRED SKILLS, KNOWLEDGE AND ABILITIES

• Strong analytical mindset with the ability to interpret dashboards, pull data, and translate insights into action.
• Deep understanding of paid media strategy, SEM optimization, and performance measurement across digital channels.
• Expertise in CAC, LTV, ROAS, attribution models, and full-funnel performance frameworks.
• Skilled in budget management, pacing, and reallocation based on efficiency metrics.
• Familiarity with retail media ecosystems (Amazon, Walmart Connect, Instacart) and DTC platforms like Shopify and Klaviyo.
• Collaborative and entrepreneurial approach with strong communication and problem-solving skills.

Additional Information

The salary range for this role is $ 110,000 – $130,000 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

E-VERIFY:
Jack Link’s is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employees

All your information will be kept confidential according to EEO guidelines.