Performance Marketing Specialist
Benefits:
401(k)
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Performance Marketing Specialist
📍 Irvine, CA 🏢 Working Capital Marketplace (WCMP)
About WCMP
Working Capital Marketplace is a fast-growing financial services company focused on helping small business owners access the capital they need to scale. We move fast, we execute, and we win by outworking and out optimizing the competition.
We’re building a team of high-output professionals who take ownership, think analytically, and deliver results.
The Role
We’re hiring an experienced Performance Marketing Specialist to take ownership of campaign execution and optimization across our paid channels.
This is a high-impact role where you will be trusted to manage budgets, drive qualified lead flow, and continuously improve performance. You won’t just execute, you’ll optimize, analyze, and scale what works.
If you know how to turn ad spend into predictable revenue, this is your seat.
What You’ll Do
Own day-to-day execution and optimization of paid acquisition campaigns
Manage and optimize budgets with a focus on CPL, CAC, ROAS, and revenue contribution
Analyze campaign performance and make data-driven decisions to improve efficiency and scale
Build and execute structured A/B testing strategies across creatives, audiences, and funnels
Collaborate with sales to improve lead quality, conversion rates, and pipeline performance
Develop and refine landing pages and funnels to increase conversion rates
Identify and scale new acquisition channels and opportunities
Provide clear, actionable reporting and insights into leadership
What We’re Looking For
3–5+ years of hands-on experience in performance marketing / paid media
Proven track record of driving consistent, measurable ROI and lead generation at scale
Strong experience managing campaigns in digital channels
Deep understanding of conversion tracking, attribution, and funnel optimization
Highly analytical. You’re comfortable making decisions based on data and performance metrics
Experience managing meaningful ad spending and optimizing for efficiency
Ability to operate independently in a fast-paced, high-accountability environment
Strong ownership mindset, you take full responsibility for results
Bonus Points
Experience in fintech, lending, or high-volume lead generation environments
Familiarity with CRM systems and attribution tools
Strong copywriting instincts and experience testing creative variations
Experience aligning marketing efforts directly with sales outcomes
What You’ll Get
Competitive base salary + performance-based incentives
Direct ownership of campaigns that impact company revenue
Clear path to senior and leadership roles as we scale
A competitive, high-performance, and supportive team environment
Leadership that invests in your growth and rewards results
Why WCMP
This is not a maintenance role. This is a growth seat.
You’ll have the autonomy to execute, the accountability to perform, and the opportunity to scale something meaningful, helping small businesses access capital while building a high-impact marketing engine.
If you’re looking for a role where performance is expected, measured, and rewarded, this is it.