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Performance Marketing Specialist

Working Capital Marketplace

Performance Marketing Specialist

Miami, FL +1 location
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    Bonus based on performance

    Competitive salary

    Dental insurance

    Free food & snacks

    Health insurance

    Opportunity for advancement

    Performance Marketing Specialist

    📍 Irvine, CA 🏢 Working Capital Marketplace (WCMP)

    About WCMP

    Working Capital Marketplace is a fast-growing financial services company focused on helping small business owners access the capital they need to scale. We move fast, we execute, and we win by outworking and out optimizing the competition.

    We’re building a team of high-output professionals who take ownership, think analytically, and deliver results.

    The Role

    We’re hiring an experienced Performance Marketing Specialist to take ownership of campaign execution and optimization across our paid channels.

    This is a high-impact role where you will be trusted to manage budgets, drive qualified lead flow, and continuously improve performance. You won’t just execute, you’ll optimize, analyze, and scale what works.

    If you know how to turn ad spend into predictable revenue, this is your seat.

    What You’ll Do

    Own day-to-day execution and optimization of paid acquisition campaigns

    Manage and optimize budgets with a focus on CPL, CAC, ROAS, and revenue contribution

    Analyze campaign performance and make data-driven decisions to improve efficiency and scale

    Build and execute structured A/B testing strategies across creatives, audiences, and funnels

    Collaborate with sales to improve lead quality, conversion rates, and pipeline performance

    Develop and refine landing pages and funnels to increase conversion rates

    Identify and scale new acquisition channels and opportunities

    Provide clear, actionable reporting and insights into leadership

    What We’re Looking For

    3–5+ years of hands-on experience in performance marketing / paid media

    Proven track record of driving consistent, measurable ROI and lead generation at scale

    Strong experience managing campaigns in digital channels

    Deep understanding of conversion tracking, attribution, and funnel optimization

    Highly analytical. You’re comfortable making decisions based on data and performance metrics

    Experience managing meaningful ad spending and optimizing for efficiency

    Ability to operate independently in a fast-paced, high-accountability environment

    Strong ownership mindset, you take full responsibility for results

    Bonus Points

    Experience in fintech, lending, or high-volume lead generation environments

    Familiarity with CRM systems and attribution tools

    Strong copywriting instincts and experience testing creative variations

    Experience aligning marketing efforts directly with sales outcomes

    What You’ll Get

    Competitive base salary + performance-based incentives

    Direct ownership of campaigns that impact company revenue

    Clear path to senior and leadership roles as we scale

    A competitive, high-performance, and supportive team environment

    Leadership that invests in your growth and rewards results

    Why WCMP

    This is not a maintenance role. This is a growth seat.

    You’ll have the autonomy to execute, the accountability to perform, and the opportunity to scale something meaningful, helping small businesses access capital while building a high-impact marketing engine.

    If you’re looking for a role where performance is expected, measured, and rewarded, this is it.

  • Locations
    Irvine, CA • Miami, FL