About the Role

Our client is seeking a Performance Marketing Strategist/Manager who thrives on uncovering the why behind results. You’ll serve as the connective tissue between marketing programs, performance data, and business outcomes—translating campaign activity into insights that drive smarter decisions and stronger sales results.

You’ll partner closely with our demand generation, direct mail, brand, and sales disciplines to ensure every marketing dollar is tracked, optimized, and telling a clear story: what’s working, what’s not, and what we’ll do next.

This is not a “set it and forget it” role. We’re looking for someone with agency DNA—someone who can think strategically, move fast, spot trends early, and communicate with confidence at every level of the business.

Key Responsibilities

• Serve as the performance steward for our client's digital marketing programs, connecting marketing activity to leads, calls, and sales outcomes.
• Proactively investigate trends, anomalies, and shifts in performance—identifying the “why” behind campaign results and advising on next actions.
• Build and maintain marketing dashboards that align with business KPIs (lead volume, conversion rates, cost per lead, call outcomes, ROI).
• Collaborate with internal and external partners (agency, data insights vendors, sales operations) to ensure data accuracy, campaign tracking, and actionable reporting.
• Translate performance insights into clear narratives and visual stories for leadership—answering “so what?” and “what’s next?”
• Partner with creative and channel teams to test hypotheses, implement experiments, and continuously improve marketing performance.
• Develop and maintain UTM tracking, tagging, and attribution frameworks across web, paid media, and email programs.
• Stay current on digital best practices, MarTech tools, and analytics innovations to elevate Mercury Fiber’s marketing intelligence.

Ideal Candidate Profile

• 5–8 years of progressive marketing experience, ideally with 2–4 years in a performance advertising agency or performance-marketing environment.
• Deep curiosity for how marketing drives sales outcomes—and the confidence to dig into data and uncover patterns.
• Strong analytical and storytelling abilities; can turn spreadsheets into strategy and insights into action.
• Proven experience managing campaigns across paid search, paid social, display, and web; familiarity with CRM, call tracking, and lead attribution tools.
• Exceptional organizational skills; thrives in a fast-paced, cross-functional environment where multiple priorities coexist.
• Adept at synthesizing complex data into executive-ready updates.
• Collaborative by nature, but self-driven with a bias for action.

Tools & Experience Preferred

• Google Analytics (GA4), Google Tag Manager
• UTM management and campaign tracking
• CRM/Automation systems (Salesforce experience preferred)
• Call tracking tools (Invoca or CallRail experience a plus)
• Power BI or similar data visualization tools
• Paid media management (Meta, Google Ads, LinkedIn Ads)

How Success Will Be Measured

• Clarity and accuracy of marketing performance reporting
• Timely insight delivery and follow-through on recommendations
• Demonstrated growth in lead volume and lead-to-sale conversion efficiency
• Internal stakeholder confidence in marketing’s performance story