JOB LEVEL
P30
EMPLOYEE ROLE
Individual Contributor

** The Opportunity**

As Performance Media Manager, Paid Social, you will play a critical role in amplifying owned social content and influencer activations across Adobe Creative Cloud channels. This means taking what’s already resonating organically and scaling it through paid strategies to increase reach, engagement, brand impact, and content insights. You’ll ensure that our owned social efforts don’t just live within organic walls-they become powerful drivers of awareness and consideration.

Creative Cloud products are used to make the most visually engaging digital experiences anywhere, and Adobe is uniquely positioned to capitalize on the nature of platforms like Facebook, Instagram, Snapchat, YouTube, TikTok, LinkedIn and whatever is next.

In this role, you’ll focus on crafting innovative paid social strategies that translate business goals into relevant customer experiences that drive engagement and down funnel impact. Your challenge is to evolve paid social strategy, drive testing and innovation, and help make Adobe a world-class social media marketer. In addition, you will collaborate on broader cross-functional campaigns, experiments, and effectiveness measurement with Social Strategy, Integrated Marketing Analytics, Product Marketing, and Go to Market Business Unit teams.

** What you'll Do**

• Lead the development of outstanding social media strategies across business units to support brand & performance based goals
• Partner with an outside agency to plan and activate paid social media budgets across platforms (Meta, YouTube, Tiktok, LinkedIn, Pinterest, Snapchat)
• Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams
• Evaluate content performance and partner with Social teams to optimize content
• Continuously test creative and new placements to improve content effectiveness
• Drive targeting consistency across audience management platforms
• Review media landscape and test plans/results quarterly
• Build testing methodology for new platforms and content, and establish performance thresholds for further investment

** What you need to succeed**

• 5+ years experience, Tech or SaaS experience preferred
• Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
• Proven expertise in performance marketing with a preference for paid social media expertise
• Ability to learn new technologies, products, or systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to organize and prioritize multiple projects and deadlines with minimal oversight
• Strong written and verbal communication and problem-solving skills with impeccable attention to detail

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $87,300 -- $167,250 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $115,500 - $167,250

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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