Job Description
OVERVIEW:
The Media Manager (MM) is responsible for leading the success of clients’ affiliate marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The MM is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.
ROLE OBJECTIVES:
ACCOUNT MANAGEMENT
- Assumes accountability and ownership of multi-channel program successes and failures for several client accounts
- Monitors and reports program financials, budgets, and fees to senior management
- Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
PROGRAM MANAGEMENT
- Directs and manages the daily work flow of all client programs, including initiation and management of projects across departments
- Conduct weekly client status calls
- Leads management of mid to top tier affiliate partners
- Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
- Creates and executes digital account strategies and plans for each client
- Provides excellent communication via phone, emails and direct contact
- Effectively creates and participates in delivering client presentations
- Provides thought leadership to clients
- Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
- Manages budgeting, forecasting, billing and invoicing
- Meets specified deadlines
TEAM LEADERSHIP & DEVELOPMENT
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
- Adopts stated account management standards and program management best practices
- Assists in training, mentoring, and developing team members
- Reverse mentoring with another colleague of a different channel expertise
PROCESS IMPROVEMENT
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group