Job Description

The Content Manager (CM) is responsible for leading the success of clients’ online marketing programs, including natural search, content marketing, and conversion optimization.  The CM provides thought leadership on search strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members.  The CM is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.

ACCOUNT MANAGEMENT

• Takes responsibility for clients results
• Leads client calls and serves as day to day contact
• Leads multiple client engagements, pending hourly requirements
• Ensures client satisfaction and contract renewal
• Leader of client engagements – Sets engagement strategy & goals
• Organizes internal and client resources to achieve client’s objectives
• Manages all Performics Billing and Reporting responsibilities for book of business
• Follow all processes as defined by departmental management

 PROGRAM MANAGEMENT

• Directs and manages the daily work flow of engagements, and interfaces directly with day-to-day client contacts
• Reviews client deliverables for QA and ensures that recommendations and work product are sound and viable
• Provides excellent communication via phone, emails and direct contact
• Can independently manage engagements to specified KPIs, and satisfy client needs
• Assembles unique insights based on practiced experience with SEO fundamentals
• Works well within a pre-defined team structure
• Understands and correctly articulates the various SEO consultative offerings
• Drafts renewal plans for the continuation of consultative work
• Superb organization and time management ability
• Supplements knowledge of SEO channel and seeks out opportunities to broaden skill set
• Effectively creates and delivers client presentations
• Provides thought leadership to clients in search
• Commands data analysis of key metrics to identify, recommend, and implement changes for increasing the performance of client programs
• Manages budgeting, forecasting, billing and invoicing
• Meets specified deadlines

TEAM LEADERSHIP & DEVELOPMENT

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity. Adopts stated account management standards and program management best practices
• Assists in training, mentoring, and developing team members
• Reverse mentoring with another colleague of a different channel expertise

PROCESS IMPROVEMENT

• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

Qualifications

• Minimum of 1-2 years of SEO experience
• 2-3 years of account management experience in online advertising, or direct marketing
• Search, display, social, mobile, video or affiliate experience
• Demonstrated problem solving and project management skills
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks

Additional Information

We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, and 401K matching. We also offer unlimited flexible time off, 15+ paid holidays, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and much more.