Job Description

The Vice President of Performance Media is responsible for leading the performance media team and driving media execution across all digital touchpoints. The VP will work closely with other Global VPs and departmental leaders to develop and implement departmental initiatives and operational standards. This position will provide thought leadership on campaign strategies, audience segmentation, data-driven media plans, and apply industry-leading technologies to deliver optimal program performance.

As a member of the senior Performics management team, the VP will oversee and guide a portion of the Performance Media teams, including Group Media Directors, Media Directors, Media Managers, and Associate Media Managers. The ideal candidate will have a deep understanding of cross-channel paid media planning and buying, and be able to deliver clear, strategic presentations to C-level executives.

Key Responsibilities:

• The VP will be responsible for agency leadership, including standardizing media services and capabilities, facilitating the media strategy and planning processes, executing client campaigns with operational excellence, and collaborating with other Performics functions to improve the effectiveness of multichannel media programs.
• The VP will also merchandise Performics brand via blog posts, case studies, and speaking engagements and develop holistic media planning processes to personalize the consumer experience enabling customer data to generate efficiencies in all media channel executions.
• This position will also focus on client leadership, including interfacing with select senior client executives to provide thought leadership on media strategies, tactics, and performance.
• The VP will collaborate with Client Solutions leads in developing key strategic approaches for cross-selling media products and services and understand and adopt new techniques and technologies that are relevant for clients' media strategies.
• The VP will also be responsible for revenue enhancement, continuous focus on revenue retention, increasing product adoption and media spend, and participating in new business processes.
• They will also support the role of the Group Media Directors and establish and encourage a culture based on teamwork, collaboration, and intellectual

Qualifications

• Bachelor’s degree, concentration in business, marketing, or advertising preferred; MBA or Master’s degree is a plus
• 12+ years of progressive levels of responsibility in media planning, buying, leadership and management
• 8-10 years of demonstrated success in managing and leading people
• Proven experience in delivering clear, strategic presentations to C-level marketing executives
• Experience in managing an organization demonstrated
• Deep understanding of cross channel performance marketing including search, social, programmatic and display
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks

Additional Information

All your information will be kept confidential according to EEO guidelines.