The Marketing Manager will be responsible for equipping sales staff with timely, accurate, and engaging materials in order to drive revenue. Coordinate and assist various marketing functions, which include tasks related to advertising, promotions, social media, email marketing, media asset management, agency coordination, public relations, website content and reputation management.
He/she will be responsible for understanding the intricacies and best practices for paid and organic advertising on Facebook, Twitter, LinkedIn, Instagram YouTube and Pinterest. He/she will build, launch, optimize and report on paid/organic social media campaigns for a variety of different clients in both B2B and B2C sectors. The right candidate for this role will be a results-oriented, a proven team leader, very communicative, understanding of client needs, and can think critically and strategically in all situations.
Roles & Responsibilities
Create and maintain an enterprise brand and marketing calendar/timeline
Manage and execute leasing brochures and updates
Support the leasing and property management team with signage program
Organize the photography library
Execute property social media audits
Organize, verify, and audit all information on third party marketing
Coordinate with outside vendor counterparts on projects
Coordinate project, campaign, and content plans
Creating and distributing communication to stakeholders and outside parties
Execute technical design across a wide variety of touchpoints
Assist with promotional activities and events
Create and maintain all marketing standard operating procedures
Learning and working with various types of software for digital marketing
Helping identify marketing trends and key opportunities for innovation
Creating, analyzing, and interpreting reports
Other responsibilities as needed.
Skills & Qualifications
Bachelor’s degree in – Marketing, Design, Communications, or Advertising
Minimum one (1) year of experience
Proficiency in Microsoft Office – Excel, Word, and PowerPoint
Proficiency in Adobe Creative Suite, specifically Photoshop and InDesign
Strong visual design skills – layout, color, typography
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
Excellent interpersonal, written and oral communication skills, including ability to interface with management as well as work with cross-functional teams
Possess strong organizational and research skills
Must be creative and innovative