Benefits:

401(k)

Competitive salary

Opportunity for advancement

Training & development

CRUNCH FITNESS – PERSONAL TRAINING MANAGER (PTM)

Own the Business. Lead the Team. Drive Revenue.

At Crunch Fitness, the PTM is the CEO of Personal Training inside the club. You are responsible for sales, service, team performance, and client results—all tied to revenue growth and retention.

THE ROLE

The Personal Training Manager drives:

New client acquisition + retention

Personal Training revenue growth

Team development and accountability

Execution of the full client journey

You don’t manage the business—you own it.

WHAT WINNING LOOKS LIKE

Hit and exceed monthly revenue + KPI targets

Drive consistent CrunchOne Kickoff production (50%+ personally)

Build a high-performing, accountable trainer team

Deliver elite client experiences that retain and upsell

Maintain full visibility on business metrics and trends

CORE RESPONSIBILITIES

Sell & Lead from the Front

Execute at least 50% of all CrunchOne Kickoffs

Coach trainers on sales, objection handling, and closing

Drive daily focus on book, show, close

Own the Client Journey

Ensure strong onboarding and first 90-day experience

Drive retention through results, accountability, and engagement

Guarantee consistent delivery of high-quality programming

Build & Develop the Team

Hire, train, and manage Personal Trainers

Conduct regular performance meetings and coaching sessions

Set clear expectations and hold the team accountable

Run the Business

Manage schedules and resources based on KPIs

Oversee program quality (dotFIT, tracking, progress reports)

Maintain clean, accurate reporting (ABC/Datatrak, etc.)

Communicate performance and action plans to GM

NON-NEGOTIABLES

Lead by example in execution, energy, and professionalism

Enforce standards: punctuality, dress code, service, cleanliness

Deliver consistent, measurable results

Take full ownership—no excuses, only solutions

QUALIFICATIONS

CPR Certified (required)

National PT Certification (NASM, ACE, ACSM, NSCA, etc.)

High School Diploma (required) | Degree (preferred)

1–2 years Personal Training experience (preferred)

Leadership + consultative sales experience (strongly preferred)

SKILL SET

Sales leadership and closing ability

Coaching, development, and accountability

Strong communication and relationship-building

Operational command of Crunch systems (ABC, dotFIT, etc.)

High energy, high standards, results-driven mindset

PHYSICAL DEMANDS

Active presence on the floor and in sessions

Ability to demonstrate exercises and lift 50 lbs

SCHEDULE

Full-time, flexible availability

Nights, weekends, and holidays as needed

WHY CRUNCH

Uncapped bonus potential tied to performance

Leadership growth path within a scaling brand

High-performance culture with real opportunity to win

Ability to build and scale your own business inside the gym

BOTTOM LINE

This role is for leaders who sell, coach, and execute at a high level. If you can build people, drive revenue, and own results—you’ll dominate.