Job Description

We’re looking for an experienced Marketer to lead on marketing campaigns for Perspectum’s Imaging CRO Business Unit. These campaigns will target the global Biotech and Pharmaceutical markets. This will be someone who can work effectively with business unit leads and key stakeholders across the company (both technical and customer-facing) to create and roll out exceptional marketing campaigns that engage our target customers and achieve corporate and team objectives.

The CRO Marketing Manager will be the key marketer for the Imaging CRO business unit, and the link between the CRO and Perspectum’s broader marketing team. They will lead on CRO-focused marketing campaigns that align with and achieve both business unit and corporate goals.

KEY RESPONSIBILITIES:

• Work with Business Unit leads and key stakeholders to develop and drive campaigns that resonate with the target audience

• Work with internal scientific and technical teams to generate marketing content

• Liaise with internal Marketing Services Team to develop campaign collateral and messages

• Report back to Business Unit leads on results from campaigns

• Be hands on in driving execution of digital campaigns across channels

• Identify gaps in marketing kit and brief relevant teams to deliver this

• Conduct market research, including face-to-face interaction with key market segment customers to understand needs

• Alongside in-house team, provide medical communications expertise to aid in development of collateral and content

DESIRED EDUCATIONAL QUALIFICATIONS:

• Degree or Marketing qualification

• Degree or qualification in Life Sciences / Medicine

KNOWLEDGE AND EXPERIENCE REQUIREMENTS:

• Extensive experience and knowledge of the Pharmaceutical / Life Science industry

• Demonstrable experience (minimum 3+ years) in implementing successful Marketing campaigns for technical products and/or services

• Excellent technical communications and medical knowledge

• Strong ability to manage relationships with internal stakeholders

• Good organisation and project management skills

• Demonstrable experience of delivering hands-on B2B and B2C marketing campaigns

Company Description

Perspectum Diagnostics was founded in partnership with the University of Oxford in 2012 after a ground-breaking study demonstrated the potential of T1 mapping to predict liver fibrosis. We deliver digital technologies that help clinicians to provide better care for patients with liver disease. Our diverse and talented team is united behind our vision to empower patients and clinicians through greater understanding of liver disease, enabling early detection, diagnosis and targeted treatment. Patients are at the heart of our design. Our technology is convenient, non-invasive and supports patient engagement in their care by providing clear and understandable results. www.perspectum.com