Regional Sales Leader - Western Region
Western Regional Sales Manager
Our Mission
Dogs and cats and cats and dogs. They keep us company, warm our hearts and make us laugh and laugh. And, if you’re like us, you do the very best you can for your pets; all that you can to keep them healthy, safe, active and happy.
At Petcurean, we create premium quality, nutrient-rich food that’s right for pets, to help our dogs and cats get the most out of their lives with us. We always have, since day one when two good friends started a little family operation in the Fraser Valley of British Columbia, Canada.
They were driven by the idea that pets deserved better: that pets deserved food that was made with the same love and care as we put into preparing meals for our own families.
The Opportunity
The Regional Sales Manager (RSM) is a key role at Petcurean responsible for ensuring their territory stays efficiently on schedule regarding sales targets and budgets; helping to meet or exceed the sales goals set by the company. The RSM’s core responsibilities will include tangibly linking their team’s day-to-day impact with the national sales strategy and, pro-actively building new and existing relationships with our distribution partners and, from time-to-time, key accounts in their region. The RSM is a strategic thinker with a passion for sales excellence and, is a natural people manager with a keen interest in coaching and developing talent.
The RSM will report directly to the National Sales Manager, USA and has a strong working relationship with Sales, Operations and Marketing teams. The RSM holds the primary responsibility of creating and managing Distribution Account Management Plans [DAMP] for distribution partners in their region as well as managing a team of Territory Sales Managers in the region.
Your Mandate
Management of the Regional Sales Team
Coach, lead and manage a team of sales professionals and, foster a high-performance culture founded in the principles of consultative selling
Coach, lead, manage and collaborate with your team to ensure they are set up for success to deliver business results; Identify and, support your team to foster growth with their top 30 accounts and, to identify new channel and customer opportunities
In collaboration with the Sales Effectiveness Manager, provide training and professional growth opportunities to assist development of the team including regular ride along visits.
Work in collaboration with Human Resources on recruitment, training and development, and retention activities to build and foster a winning team
Utilize established training programs to ensure TSM’s are trained in nutrition, trade marketing, sales knowledge, and sales processes, technology and systems
Advocate for all Petcurean policies, procedures and practices with the employee group
Ensure your team drives rigor across the sales organization; establish performance goals and, foster effective performance management with your team
Reporting and Financial Management
Provide input in the development of regional sales budgets; take ownership of the monitoring and management of the budget and, ensure fiscal responsibility across your team
Monitor and report actual sales against planned sales; monitor, evaluate and report on the effectiveness of the strategies and programs and/or other key success metrics in your territory
Monitors the competitive landscape and market conditions to identify opportunities, issues, and risks, to form and/or refine tactical strategies
What You Bring
5+ years of sales management, preferably in the pet industry, with extensive experience managing, directing and leading sales teams and external business relationships
Formal consultative selling training
Proven strategic thought process with the ability to attract new business, develop and grow the customer base through identifying new opportunities
High energy, performance-driven individual with a strong desire for continuous improvement
Able to communicate accurately, concisely, and compellingly to a variety of audiences. Clearly and concisely communicates using spoken or written communication. Presents with poise, authority, and clarity to audiences of varying size and in various settings
Exemplary time management and an ability to work within a continually evolving environment
Natural ability to evaluate and translate data into effective information for our business success
Demonstrated leadership, a client service attitude, integrity, creativity and enthusiasm
Ability to establish and maintain relationships, and collaborate effectively with internal and external stakeholders to develop, manage and evaluate sales plans
Demonstrated ability to provide leadership and manage staff collaboratively, utilizing effective team-building, communication and performance management techniques
Excellent computer skills including Word, Excel, PowerPoint, email skills
Willingness and ability to travel 50%
If you’d like to learn more, please apply here or contact our Executive Recruiter, Leanne Fesenmeyer at leanne@elkmeadowrecruiting.com
Thank you!