A Lead Generation Specialist is responsible for identifying and qualifying potential lead generation sources for a company's products or services. They use various strategies and channels to qualify lead generation vendors, ultimately contributing to the company's revenue growth. Company Offers: • Competitive salary • Employer-paid Health Savings Account • Medical Insurance • Vision • Dental • Employer-paid Life Insurance • Voluntary Life Insurance Responsibilities: Key Responsibilities: • Lead Identification: Research and identify potential leads through various sources, such as online research, databases, social media, and industry events. • Lead Qualification: Evaluate and qualify leads based on specific criteria, ensuring that they meet the company's target customer profile. • Outreach and Engagement: Initiate contact with leads through email marketing, calling, social media, or other appropriate channels to create interest and establish a connection. • Database Management: Maintain and update the lead database with accurate and up-to-date information. • Data Analysis: Analyze lead generation efforts to track the success of different strategies and campaigns, making adjustments as necessary. • Reporting: Generate regular reports on lead generation activities and their impact on the sales pipeline. • Collaboration: Work closely with the marketing and intake teams to align lead generation strategies with overall business objectives. • Technology Utilization: Utilize lead generation tools, CRM systems, and marketing automation software to streamline processes and improve efficiency. • Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging lead-generation techniques. Qualifications: Qualifications: • Bachelor's degree in marketing, business, or a related field (or equivalent work experience). • Proven experience in lead generation or a similar role, preferably within the relevant industry. • Proficiency in using lead generation tools and CRM software. • Strong communication and interpersonal skills for effective outreach and relationship-building. • Analytical and data-driven mindset for assessing the success of lead generation campaigns. • Understanding of digital marketing, social media, and online advertising. • Self-motivated, goal-oriented, and able to work independently. • Sales and customer relationship management knowledge is a plus. Key Competencies: • Communication Skills. • Sales and Marketing Knowledge. • Data Analysis. • Relationship Building. • Lead Nurturing. • Organizational Skills. • Adaptability. • Problem-Solving. This job description provides a general overview of the responsibilities and qualifications expected of a Lead Generation Specialist. However, specific requirements may vary depending on the industry, company size, and business goals. Compensation: $50,000 - $65,000 yearly

• Key Responsibilities:  • Lead Identification: Research and identify potential leads through various sources, such as online research, databases, social media, and industry events.  • Lead Qualification: Evaluate and qualify leads based on specific criteria, ensuring that they meet the company's target customer profile.  • Outreach and Engagement: Initiate contact with leads through email marketing, calling, social media, or other appropriate channels to create interest and establish a connection.  • Database Management: Maintain and update the lead database with accurate and up-to-date information.  • Data Analysis: Analyze lead generation efforts to track the success of different strategies and campaigns, making adjustments as necessary.  • Reporting: Generate regular reports on lead generation activities and their impact on the sales pipeline.  • Collaboration: Work closely with the marketing and intake teams to align lead generation strategies with overall business objectives.  • Technology Utilization: Utilize lead generation tools, CRM systems, and marketing automation software to streamline processes and improve efficiency.  • Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging lead-generation techniques.