Job Description

The Marketing Manager will lead the planning and execution of marketing initiatives across multiple disciplines & platforms. The Marketing Manager will be analytical, creative, and possess working knowledge relevant to the marketing function. Example functions are: brand management and content production, information technology, digital and traditional media, and public relations. The Marketing Manager must have previous experience in project & budget management. We are looking for an experienced Marketing Manager who will spearhead the promotion and public relations of our company’s brand.

RESPONSIBILITIES

• Manage Phoenix Capital Marketing Calendar that lists all Marketing activities by month, including strategy, budget, planning and execution of activations

• Ensure that management, sales, and administrative teams all receive accurate information as pertains to upcoming marketing initiatives and has adequate resources for proper promotion and distribution

• Conduct strategic marketing analysis that will help guide the marketing messages going forward, inclusive of working with our internal finance team and 3rd party data partners to conduct brand studies.

• Nurturing new media relationships with publications, websites, reviewers, affiliates, and other media partners

• Translate data into insights to drive and improve to KPI’s and overall ROI

• Manage content development so it is executed in a timely manner to deliver for launch dates

• Responsible for assessment and identification of market product and service threats and in turn recommend competitive marketing strategies to offset the impact of said threats

• Manage venue websites, Facebook, and all web partner sites

• Manage promotional email blasts to database

• Oversee social media planning and execution

• Manage crisis and reactionary strategies in regard to brand negativity

• Maintain a keen understanding of industry trends affecting brands, though industry research, and make appropriate recommendations regarding communication strategy surrounding them

• Develop, write and approve messaging for press releases and pitches, talking points, social media accounts, speeches, media statements, op-eds, letters to the editor, etc.

• Monitor, analyze and communicate PR results on a quarterly basis

• Oversees all branding

• Negotiates advertising contracts

• Reports directly to the COO

QUALIFICATIONS

• Achieved a bachelor’s degree in Business, Marketing, Communications or relevant work experience

• Demonstrated success in developing and implementing strategic brand management and marketing initiatives

• Ability to travel between corporate offices (Los Angeles and Colorado)

• Demonstrated ability to effectively communicate at the management and executive level

• High-level planning skills and tactical skills to execute the plan

• Has had success utilizing a consumer-insights driven, disciplined approach to new product development

• Is passionate about storytelling and driving results

• Demonstrates competence with benchmarked, industry software tools such as social media, Google analytics, digital marketing, email marketing, sales force, and brand management

• Personal characteristics that include integrity, professionalism, teamwork, maturity, resilience, negotiation skills, and excitement towards change

• The ability to excel while managing a wide range of responsibilities in a quick moving, rapidly changing environment, prioritizing and organizing work to meet deadlines and multiple requests

• Demonstrated excellence in written business and editorial communication skills

PREFERED TECHNICAL SKILLS

• SEO, SEM, DSP

• ALT, TTL, BTL Marketing

• Photography & Videography

• Photo & Video Editing

• Copywriting

• Adobe Suite

• Canva

• Constant Contact, Mail Chimp, Or similar

• Facebook, Instagram, TikTok, YouTube

• Google My Business

• Google Adwords / Display Network Pay range $50,000.00 to $70,000.00 DOE

Company Description

Phoenix Capital Group is an oil and gas investment firm focused on mineral rights and leasehold acquisitions. The company is headquartered in Littleton, Colorado with satellite offices in Casper, WY and Orange County, CA. The company's California office is currently located in Hermosa Beach, CA with the possibility of relocating to the orange county area by early 2022. The founding members of Phoenix Capital Group have decades of industry experience.