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Digital Marketing Specialist II

Pilot Company

Digital Marketing Specialist II

Knoxville, TN
Full Time
Paid
  • Responsibilities

    Job Description

    1. Conduct analytical recaps and analysis on campaigns to evaluate and improve future performance
    2. Collaborate with department product owners and Loyalty team members to align key efforts such as keyword strategies, web optimization and proper web/app tagging
    3. Conduct SEO and keyword research to predict shifts in demand, respond to changing market conditions, and produce products, services, and content that web searchers are seeking; provide recommendations to Brand and Guest Experience team members
    4. Coordinate and direct production of creative for marketing campaigns
    5. Direct agency partners regarding media planning in order to identify appropriate media outlets to reach the target market
    6. Research and analyze digital media, vendors and potential partners; provide recommendations to senior management
    7. Manage digital traffic and performance associated with online campaigns
    8. Assist with collecting data, reporting and performance analysis
    9. Identify trends and insights related to digital marketing; provide recommendations on marketing content strategy to senior management
    10. Plan, execute and measure conversion and marketing tests
    11. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
    12. Ensure all activities are in compliance with rules, regulations, policies, and procedures
    13. Complete other duties as assigned
  • Qualifications

    Qualifications

    • Bachelor’s degree in business, marketing or related area required
    • Minimum four years’ digital marketing experience required
    • Experience in SEO, SEM, social or email marketing preferred
    • Intermediate Microsoft Office skills required
    • Salesforce Marketing Cloud experience preferred

    Additional Information

    • Nation-wide Medical Plan/Dental/Vision
    • 401(k)
    • Flexible Spending Accounts
    • Adoption Assistance
    • Tuition Reimbursement
    • Flexible Schedule
    • Weekly Pay