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Manager, Rewards Optimization

Pilot Company

Manager, Rewards Optimization

Knoxville, TN
Full Time
Paid
  • Responsibilities

    Job Description

    The Rewards Optimization Manager will develop and implement revenue optimization strategies to drive sales and visits at our locations while maximizing guest lifetime value.  Think about this as a revenue optimization position, within the specific area of loyalty program rewards and incentives.  You will work with internal departments to create campaigns and programs to drive key business results; as well as delivering personalized and targeted behavior-based rewards directly to our customers and guests. 

    LEAD

    •  Utilize your experience as a strategic, data-driven leader to develop and implement a comprehensive segmentation and personalization strategy for the rewards program
    • Scale up segmentation and personalization to increase program revenue and maximize ROI
    •  Develop a behavior based lifecycle strategy for our guest audiences based on data driven insights
    • Drive guest engagement across stores and digital properties

    DESIGN

    • Deliver the right offering to the right guest during the moments that matter to earn loyalty to our brands
    • Define what success looks like and utilize iterative experimental testing to determine the best approach to maximize campaign performance
    •  Work through complex problems to design new innovative rewards programs
    •  Collaborate with internal customers to drive the success of various Pilot Flying J programs across the company

    ANALYZE

    • Leverage data driven insights to identify opportunity areas to drive behavior change and gross profit dollars
    • Analyze trend data to track performance and quickly pivot plans as needed
    • Become the subject matter expert on campaigns and programs in our industry and in other related markets
    • Lead and coach direct reports to deliver on goals and deadlines as well as expanding their skills and job performance
    • Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
    •  Ensure all activities are in compliance with rules, regulations, policies, and procedures
    •  Complete other duties as assigned

     

     

     

  • Qualifications

    Qualifications

    • Bachelor’s degree required
    • Prior experience in revenue optimization, CRM marketing and sales functionalities - customer segmentation, loyalty management, external list management, personalization, customer lifetime value, Omni-channel CRM marketing programs and lead management required.
    •  Prior experience with at least one industry standard CRM system, preferably Salesforce

    Additional Information

    • Travel required less than 10%
    • Physical Requirements & Working Conditions    
    • General office work requiring sitting or standing for long periods of time
    • All your information will be kept confidential according to EEO guidelines.