Job Description

The purpose of this job is to support the company's consumer insights efforts by participating in the creation and execution of all aspects of primary and secondary research projects.

• Participate in all aspects of consumer insights, including development, execution, and analysis of consumer insights research addressing customer satisfaction, loyalty programs, purchase behavior, brand positioning, category consumption, etc.
• Support segmentation studies, consumer journeys, and user experience testing through Qualitative research methodologies.
• Support brand and retail teams by executing shopper and in-store insights.
• Mine data to identify opportunities to improve customer satisfaction and retention and/or expand customer base.
• Prepare written and oral presentations with the ability to convey actionable research findings to all audiences through strong data visualization and story telling techniques.
• Responsible for tracking, trending, and reporting research metrics associated with key business performance metrics.
• Manages outside vendors/agency partners to execute consumer research.
• Partner with cross functional business partners to understand questions they are trying to solve and determine how the consumer insights team can help meet the need.
• Participate in short and long term strategic planning for consumer research objectives.
• Consumer advocate ensuring voice of customer is represented in all business decisions.
• Budget management support.
• Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level.
• Ensure all activities are in compliance with rules, regulations, policies, and procedures.
• Complete other duties as assigned.

Qualifications

• Bachelor's or Associate degree required
• 5+ years' experience with qualitative and quantitative research techniques, CPG, or retail industry experience required.
• C-store or Retail experience preferred.
• Expertise in Qualitative research methodologies required.
• Experience with research platforms such as Qualtrics, SurveyMonkey, dscout and Maze preferred.

Specialized Knowledge

• Intermediate Microsoft Office skills including Excel
• Passion for sharing the voice of the customer
• Ability to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way
• Knowledge of survey research techniques and methods and experience with questionnaire and discussion guide design
• Ability to synthesize data from multiple sources and leverage both formal and informal research methods

Competencies

• Strong relationship building and influencing skills
• Excellent written and verbal communication skills
• Data visualization and story-telling skills
• Problem solving and analytical skills
• Ability to take initiative, work independently and as part of a team
• Ability to handle sensitive and confidential information ethically and responsibly

Additional Information

Travel

Travel required less than 15%

Physical Requirements/Work Conditions

General office work requiring sitting or standing for long periods of time