Job Description

The purpose of this job is to represent the company’s business and brand through the development and management of digital assets used in marketing, loyalty and sales delivery.

ESSENTIAL FUNCTIONS

1. Management of digital product portfolio asset roadmaps and execution based on strategy of the business.

2. Ownership of content and creative placed on the digital properties including mobile, web, kiosks, customer and guest portals ensuring an exceptional user digital experience.

3. Drive successful business operations through the company’s digital properties

4. Liaise between departments in promoting the business through the utilization of digital assets.

5. Project management for development of digital experience enhancement and digital asset projects including management of digital development partners

6. Report on digital efforts against KPIs established for digital product journey and marketing campaigns

7. Ensure all digital properties are in alignment with the company’s brand standards

8. Manage costs associated with product development for digital properties

9. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level

10. Ensure all activities are in compliance with rules, regulations, policies and procedures

11. Complete other duties as assigned

Qualifications

• High school diploma or equivalent certification required; bachelor’s degree in business, marketing or related field preferred

• Minimum two years’ experience in digital marketing required

• Minimum two years’ experience in digital content management systems, mobile optimized websites, and mobile app required

SPECIALIZED KNOWLEDGE

• Intermediate Microsoft Office skills required

• Basic knowledge of website, app development, and content management system (CMS) management

• Understanding of measurement and roadmapping tools (Google Analytics, Google Tag Manager, Mixpanel, Branch.io, Apptentive, Aha)

• Highly organized with attention to detail

• Creativity and innovation

• Strong time management skills with the ability to handle multiple project simultaneously

• Internal and external networking and relationship building

• Budgeting and planning skills

• Ability to identify branding guidelines

• Ability to communicate to diverse audiences

Additional Information

• Travel required less than 25%
• Physical Requirements & Working Conditions
• General office work requiring sitting or standing for long periods of time
• Extended work hours including nights and weekends
• All your information will be kept confidential according to EEO guidelines.