Job Description
WHO WE ARE
PIONEERTOWN MEDIA IS AN EMPLOYEE-OWNED, VERTICALLY-INTEGRATED, HIGHLY PROFITABLE DIRECT-TO-CONSUMER MARKETER ACROSS THE LEGAL VERTICAL. WE ENGAGE WITH MORE CLIENTS AND PROSPECTIVE CLIENTS ACROSS DIFFERENT LEGAL CASE TYPES THAN ANY OTHER COMPANY IN THE WORLD. OUR TEAM IS PASSIONATE ABOUT BEING THE BEST IN OUR INDUSTRY AND HELPING THE CUSTOMERS WE SERVE GET THE BEST POSSIBLE LEGAL HELP.
OUR PEOPLE ARE ANALYTICAL, RESULTS-DRIVEN THINKERS WHO LIKE TO MOVE FAST, GET THE JOB DONE, AND WIN. IF YOU LOVE TO ROLL UP YOUR SLEEVES, TAKE ON EXCITING NEW CHALLENGES EVERY DAY, AND DRIVE MASSIVE GROWTH, WE WANT TO HEAR FROM YOU!
WHY YOU SHOULD WORK WITH US
COMPETITIVE SALARY & BONUS OPPORTUNITIES
FLEXIBLE, REMOTE WORK ARRANGEMENTS AVAILABLE FOR MOST POSITIONS
EMPLOYER-PAID BENEFITS
UNLIMITED ROOM FOR GROWTH AND RESULTS-BASED PAY INCREASES
HIGHLY INTERACTIVE, CHALLENGING WORK WITH A TALENTED, DIVERSE, PASSIONATE TEAM
CASUAL, "NO DRESS CODE" ATMOSPHERE
‘CHOOSE YOUR OWN’ EQUIPMENT STIPEND
PIONEERTOWN MEDIA IS CURRENTLY LOOKING FOR A MEDIA BUYER WHO WILL BE RESPONSIBLE FOR DAY-TO-DAY MANAGEMENT OF PAID MEDIA FOR CAMPAIGNS RUNNING ON FACEBOOK, GOOGLE, YOUTUBE, TIKTOK AND TABOOLA. THIS ROLE WILL BE INVOLVED IN THE ENTIRE CAMPAIGN CYCLE FROM START TO FINISH, INCLUDING CREATING ADS, TESTING FOR PERFORMANCE, DETERMINING BUDGETS, LAUNCHING AND OVERSEEING CAMPAIGNS.
HOW TO APPLY
WE NEED 3 THINGS FROM YOU:
YOUR RESUME
A COVER LETTER EXPLAINING WHY YOU’RE EXCITED ABOUT THIS POSITION
WRITE A 250-500-WORD EMAIL ABOUT A PARTICULAR A/B TEST YOU LIKE TO RUN OR YOUR THOUGHTS ON THE DIFFERENCES IN RUNNING A CAMPAIGN WITH A $50,000 BUDGET VS A $1 MILLION BUDGET. PLEASE SEND YOUR EMAIL TO: HIRING@PIONEERTOWNMEDIA.COM
WHAT YOUR DAY WILL LOOK LIKE
SET-UP, MANAGE, EXECUTE AND ANALYZE PAID MEDIA CAMPAIGNS AND BUDGETS ON A DAILY, WEEKLY, AND MONTHLY BASIS TO KEEP SPEND OPTIMIZED FOR SALES GROWTH WHILE HITTING STRICT ROI GOALS
COLLABORATE WITH MULTIPLE DEPARTMENTS TO DRIVE MARKETING PROJECTS FROM IDEA TO COMPLETION AND THEN THROUGH TESTING/OPTIMIZATION
CONTINUOUSLY IDEATE, IMPLEMENT AND MEASURE RESULTS OF A/B TESTING FOR BOTH CREATIVES AND LANDING PAGES TO OPTIMIZE FOR ENGAGEMENT/CONVERSIONS.
PERFORM REGULAR TRACKING AND ANALYSIS ON THE PERFORMANCE OF EACH ADVERTISING CHANNEL AND CAMPAIGN.
MAINTAIN A TOP-LEVEL VIEW OF CUSTOMER EXPERIENCE THROUGHOUT THE SALES FUNNEL (INCLUDING SEO, CUSTOMER SUPPORT, BRANDED SITE)
REVIEW NEW CONTENT SUBMISSIONS (SALES LETTER COPY, VIDEO EDITS, ETC.) AND PROVIDE FEEDBACK IF CHANGES NEED TO BE MADE BEFORE TESTING
STAY APPRISED OF INDUSTRY STANDARDS, NEW MEDIA PROGRAMS/OPPORTUNITIES AND IMPLEMENT NEW STRATEGIES TO REACH TARGETS.
ACT AS POINT PERSON ACROSS ALL COMPANY DEPARTMENTS FOR INDIVIDUAL CUSTOMER ACQUISITION FUNNELS.
PERFORMS OTHER DUTIES AS ASSIGNED.
IDEAL CANDIDATES WILL HAVE
1-2+ YEARS DIGITAL MARKETING EXPERIENCE PREFERABLY WITHIN DIGITAL ACQUISITION/ PERFORMANCE MARKETING (DIRECT-TO-CONSUMER EXPERIENCE PREFERRED)
EXPERIENCE MANAGING SIX FIGURE MONTHLY BUDGETS.
SOCIAL ADVERTISING EXPERIENCE, USING PLATFORMS SUCH AS FACEBOOK AND TIKTOK PREFERRED.
EXPERIENCE OPTIMIZING SALES FUNNELS VIA A/B TESTING
PROFICIENCY IN SPREADSHEETS (MICROSOFT EXCEL AND GOOGLE DOCS)
COMFORTABLE WITH BASIC IMAGE EDITING USING PHOTOSHOP
STRONG MATHEMATICAL AND ANALYTICAL SKILLS
OPENNESS AND ABILITY TO LEARN NEW CONCEPTS AND SYSTEMS QUICKLY
HIGH LEVEL OF ACCURACY AND ATTENTION TO DETAIL
PROFICIENT AT MANAGING MULTIPLE PROJECTS AND ABLE TO ORGANIZE, PRIORITIZE AND STRUCTURE WORKLOAD
STRONG INTERPERSONAL, VERBAL AND WRITTEN SKILLS
SELF-MOTIVATED AND A DRIVE TO WIN