Join our innovative marketing team as a Marketing Intake Services Coordinator, a vital role focused on designing and refining intake scripts for webforms and call centers. This position is at the heart of our attorney advertising efforts, aiding in the vetting of legal leads and contributing to obtaining retainer agreements for law firms. Ideal for entry-level candidates, this role requires a blend of analytical prowess, compassion, and strong communication skills, offering a unique opportunity to work with Salesforce and various marketing automation tools in the context of direct response marketing.

Key Responsibilities:

• Script Development for Legal Lead Vetting: Craft and optimize intake scripts and questionnaires to efficiently process a high volume of legal leads generated through television, Facebook, Google, and other channels.
• Attorney Advertising Support: Align script development with attorney advertising campaigns, ensuring a seamless journey for potential clients from initial contact to retainer agreement.
• Salesforce and Automation Tools Utilization: Leverage Salesforce and marketing automation tools to streamline the vetting process, ensuring leads are managed effectively and efficiently.
• Quality Assurance and Compliance: Ensure all scripts meet the highest standards of accuracy, compliance, and effectiveness in filtering and qualifying leads for legal services.
• Collaboration and Feedback Integration: Work closely with legal, marketing, and sales teams to gather feedback and continuously improve script effectiveness and user experience.

• Familiarity with Marketing and Advertising.
• Experience with CRM and Marketing Automation Tools: Proficiency in Salesforce and marketing automation platforms, with a knack for leveraging technology to optimize lead vetting processes.
• Analytical and Process-Oriented Mindset: Strong analytical abilities with a focus on process improvement and workflow efficiency in the context of legal lead management.
• Exceptional Communication Skills: Outstanding verbal and written communication skills, essential for developing scripts that are both effective and empathetic.
• Detail-Oriented and Adaptable: A keen eye for detail and the ability to adapt to the evolving needs of law firms and advertising campaigns.

• This role is perfect for entry-level professionals eager to dive into the intersection of legal services and marketing, offering a unique chance to play a pivotal role in the success of attorney advertising campaigns and lead generation efforts.

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